As brands confront the soaring costs of mega-event sponsorships, this commentary explores how creative, independently owned sports marketing programs can still generate meaningful visibility, community engagement and earned media impact.

As audiences grow more skeptical of polished messaging and AI-generated communication, this commentary explores why authenticity, sincerity and human connection are becoming some of the most valuable assets in modern public relations.

As the Class of 2026 enters one of the most rapidly evolving communications landscapes in decades, CommPRO is gathering advice and perspective from industry leaders on how young professionals can build meaningful, resilient careers in the age of AI.

Communications professionals are increasingly paying a hidden “productivity tax” as fragmented digital workflows, endless tabs, and disconnected tools create friction that drains focus, slows decision-making, and makes it harder to do the strategic work that matters most.

Renée S. Edelman reflects on the role of curiosity, trusted mentors, lifelong learning and serendipity in building a successful communications career during a period of rapid technological change.

As AI shifts discovery from search results to narrative-driven conversations, communicators are beginning to rethink what reputation, relevance and recommendation really mean in the answer economy.

As the political landscape heading into 2026 continues to shift, this second installment explores what the Democratic Party’s ongoing voter disconnect may reveal about messaging, strategy and the broader communications challenges shaping modern politics.

As AI platforms become the new front door to reputation and discovery, communications leaders may need to stop obsessing over rankings and start paying closer attention to the narratives shaping their brands.

The Museum of Public Relations’ new AI-powered “Ask Eddie” platform is giving communicators, students and historians a first-of-its-kind opportunity to engage in live conversations with the thinking and voice of PR pioneer Edward L. Bernays, opening a fascinating new chapter in how the industry explores its own legacy and future.

Veteran PR executive Arthur Solomon argues that while agencies continue to promote the latest buzzwords and AI-driven tactics, clients and journalists still care most about one thing: results.

The Devil Wears Prada 2 has evolved far beyond a movie sequel, becoming a case study in how brands, entertainment, social media and experiential marketing now converge to dominate the cultural conversation.

Claire Tsai explores what Asian Gen Z consumers reveal about the future of luxury fashion, and why heritage, craftsmanship and authenticity may matter more than hype in the next era of global brand growth.

As AI reshapes how people discover and evaluate information, communicators are confronting a growing credibility gap where trust, not visibility alone, is becoming the true measure of influence.

As influence reshapes leadership, communications and brand leaders can no longer afford to stay invisible, making a clear and consistent platform essential to building trust and impact.

Owned events are evolving into powerful storytelling platforms, and when executed with purpose and precision, they can shape perception, deepen relationships, and drive real business impact.

As AI increasingly shapes first impressions before any human interaction, communications leaders are being challenged to rethink how reputation is formed, managed, and measured in a machine-first world.

As AI adoption accelerates, new insights reveal Gen Z is far more cautious than expected, raising important questions for communicators about trust, jobs, and creativity.

As AI accelerates marketing execution, Geoff Livingston argues that real success depends on rethinking strategy itself, not just scaling outdated approaches with better tools.

The AI paradox: endless prompting, re-prompting, fact-checking, formatting and decision paralysis. Sound familiar? You are not alone. Shift Browser’s 2026 AI Consumer Insights Survey of more than 1,400 U.S. adults found that roughly a third of users engage with AI daily, and more than half say it improves their experience. In theory, that should mean a productivity boom.

In a candid That Said conversation, Graydon Carter shares what today’s communicators can learn from building influence through storytelling, instinct, and a clear editorial point of view.