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Brands Are Producing More Video. Consumers Aren’t Buying In.
New PhotoShelter research reveals a growing disconnect between the social videos brands produce and the content consumers actually want to watch, raising questions about authenticity, engagement and marketing priorities.
Just Surviving a Utility Crisis Isn’t Good Enough
When a utility faces a crisis, restoring service is only half the battle; clear communication, transparency and accountability are essential to preserving public trust.
The Blue Wave Won’t Kill AI. It Could Actually Accelerate Its Adoption
The Democratic wave in the 2026 midterms could reshape the future of artificial intelligence, creating new challenges and opportunities for AI companies, business leaders and communications professionals.
PR Lessons Nonpolitical Practitioners Can Learn From the Midterm Elections
In this opinion column, Arthur Solomon examines the 2026 midterm elections and the lessons political campaigns offer public relations professionals.
Breaking Barriers, Shaping History: HUNTER Honors Judy Smith as Its 2026 Barbara Way Hunter Trailblazer
Judy Smith’s recognition with the 2026 PRSA-NY Barbara Way Hunter Trailblazer Award celebrates two pioneering women whose leadership helped shape the communications industry and inspire generations of professionals.
Analysis Paralysis Has a Cure
Jim Macnamara’s Handbook for Planning and Evaluating Communication offers communication professionals valuable insights into measuring impact, demonstrating results and strengthening strategic communication.
Building a Consistent Proxy Narrative in a Fragmented Shareholder Environment
As AI reshapes how investors evaluate companies, a clear, consistent narrative connecting corporate strategy, governance and performance is becoming more important than ever.
Senpoint Partners Launches, Bringing Industry Veterans Together to Navigate Shareholder Activism
The launch of Senpoint Partners brings together some of the most experienced leaders in proxy solicitation, shareholder activism and corporate governance to help companies navigate an increasingly complex shareholder landscape.
CNN is a Now Distant Third. That’s a Symptom of a Bigger Problem.
CNN’s distant third-place position in cable news raises a bigger question for communication professionals: Are Americans losing their appetite for balanced perspectives in an increasingly fragmented and polarized media landscape?
Remembering Marvin Shanken: A Magazine Publishing Visionary
CommPRO remembers legendary publisher Marvin Shanken through a special Mr. Magazine™ tribute featuring a rare 2020 interview that captures his passion for publishing, editorial excellence and the magazines he built.
The Pretextual President
In this timely CommPRO commentary, Helio Fred Garcia examines how disinformation shapes public opinion, undermines trust and raises important questions for communication professionals well beyond politics.
Trick or Treat? Why We Love Our Halloween Candy Brands
CommPRO takes a fun look at Halloween candy, the brands we grew up loving and what our favorite treats can teach us about brand loyalty and the power of nostalgia.
The NYC Marathon Marketing Race Starts Long Before the Starting Line
CommPRO contributor Bill Davies explores how HOKA is turning the lead-up to the NYC Marathon into a powerful example of community engagement and creative brand marketing.
Dana Bash on the Moments That Change History and the Power of Leadership
CNN's Dana Bash shares fascinating insights into leadership, communication and the unexpected decisions that changed history in a conversation on That Said With Michael Zeldin.
Exciting News From Our Trusted Advisor Initiative Partners!
CommPRO is delighted to celebrate our valued Trusted Advisor Initiative partners, Helio Fred Garcia and Katie Garcia, on the upcoming publication of the second edition of The Power of Communication, bringing fresh insights on building trust and leading effectively.
The Big Apple Conversation: Aaron Kwittken on Mentorship, AI and What's Next for Communications
An industry innovator and the 2026 PRSA-NY Big Apple Awards Mentoring Honoree shares his perspective on the future of communications, the changing agency business and the importance of developing the next generation.
Dana Bash on the Elections That Changed the World and Why They Still Matter
In the latest episode of That Said, Michael Zeldin talks with CNN’s Dana Bash about the elections that changed history and why their impact continues to shape our world today.
Advice From a Former PR Agency Exec to Junior PR People: Regardless of the Situation, Agency Decisions Are Always Made with Your Best Interest at Heart.
This satirical commentary takes a humorous look at agency management, office politics and the advice junior PR professionals sometimes receive.
The Conference Board® C-Suite Outlook 2027 Survey
CommPRO is collaborating with The Conference Board on a new study of CCOs and CMOs, and we encourage you to take five minutes to share your perspective on the opportunities and challenges shaping 2027.
What Messages Will Resonate in the Midterms?
As the midterms approach, CommPRO turns to communication professionals and political observers for their perspectives on the messages and strategies shaping the election.