As Barbie turns 67 today, nationwide media coverage shows how a toy launch became one of the most enduring brand stories in modern culture.

Employee engagement has long been a centerpiece of corporate culture strategies, but many communicators are questioning whether the concept still reflects how people actually experience work today.

New research from The Conference Board suggests the 2026 proxy season may bring fewer shareholder proposals but greater uncertainty, putting strategic communications and investor engagement at the center of how companies navigate governance scrutiny.

New research released around International Women’s Day finds that structural forces in today’s labor market may cost female professionals millions in uncaptured career value over the course of their working lives.

In honor of International Women’s Day, CommPRO is proud to spotlight the insights of extraordinary women whose leadership, judgment, and voice continue to shape the communications profession and the conversations that move organizations and communities forward.

Religion has become the most programmed format on U.S. radio, reflecting shifting audience demand and a changing media landscape for broadcasters and communicators.

As AI platforms begin introducing advertising into conversational search environments, communicators and brands must rethink how visibility, credibility, and influence will compete in a space where paid promotion and AI-generated answers appear side by side.

As generative AI reshapes how people research companies and make decisions, brands must rethink their narrative strategy so AI platforms accurately represent their story, leadership, and expertise.

As Women’s History Month unfolds, brands are spotlighting women leaders and entrepreneurs while CommPRO convenes a candid town hall to explore how trust and reputation are actually managed inside organizations.

As AI becomes embedded in everyday digital experiences, new data from Shift Browser’s 2026 AI Consumer Insights Survey shows that while adoption is rising quickly, trust increasingly depends on transparency, user control, and clear accountability.

AI is increasingly shaping how stories are formed, filtered, and surfaced, raising new questions for communicators about whether the narratives investors and stakeholders receive truly reflect the message intended.

As M&A activity gains momentum in 2026, communications and investor relations leaders are navigating deals under heightened scrutiny, faster stakeholder reactions, and increasingly complex expectations.

As AI becomes embedded in everyday communications work, Capitol Communicator editor Phil Rabin argues that proficiency with the technology and the ability to prove ROI are quickly becoming essential expectations for PR professionals who want to stay relevant and credible in a changing industry.

XR’s latest State of Pay report shows how the advertising industry has settled into a new post-pandemic reality, with fewer productions, higher guaranteed talent pay, and creators and celebrities now central to how brands build and scale campaigns.

As artificial intelligence reshapes how work is done and valued, the communications industry is being forced to confront a long-standing question about what it truly delivers and where its real value lives.

As trust pressures intensify across financial services, communicators are reexamining how content authentication, credibility, and transparency shape confidence among investors, regulators, and the public.

As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.

As brands assess the real return on Olympic sponsorships, this piece explores how smart PR can extend those high-profile associations long after the closing ceremonies.

New research is bringing fresh scrutiny to how structural pay gaps persist across professional sectors, raising important questions about equity, transparency, and long-term economic mobility in an AI-driven workplace.

As AI systems increasingly determine how institutional facts are summarized and remembered, part two of this series examines how negative claims, boundary setting, and disciplined metaphors help communicators govern generative visibility and prevent nuance from collapsing into distortion.