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Trust Signals from Singapore, Content Authentication, and Discoverability
CommPRO Contributor Simon Erskine Locke shares key insights from Singapore on why content authentication and trust signals are becoming essential to visibility, credibility and discoverability in the AI era.
Four Leads Walked In. AI Sent Every One of Them.
As AI increasingly becomes the intermediary between organizations and their stakeholders, Sam Michelson of Five Blocks explores how narrative specificity, reputation and “fit” are reshaping visibility and discovery in the age of AI-driven search.
What I'd Tell Every New Communications Graduate Right Now
Tiffany Guarnaccia of Kite Hill shares a candid and optimistic message for the next generation of communicators, emphasizing that while AI is reshaping the industry, curiosity, relationships, mentorship and human insight remain the true drivers of long-term success.
AI, Reputation and the New Rules of Trust
As AI rapidly reshapes reputation, visibility and public trust, CommPRO’s May 20 Virtual Town Hall brought together leading communications and AI experts to explore how organizations can remain credible, discoverable and authoritative in the age of generative AI.
PRSA-NY Big Apple Awards 2026 Invite NYC’s Best Work to Enter Now (Deadline Extended to June 5th)
As momentum builds across New York, the PRSA-NY Big Apple Awards 2026 are bringing the communications community together to celebrate standout work, with the final entry deadline now extended through June 5 for the industry’s best to step forward and be recognized.
Building Trust in the AI Age Through Narrative Authority and Content Authentication
Ahead of the June 9 Tauth Labs, CommPRO and Capitol Communicator breakfast roundtable hosted by APCO, communications leaders are increasingly focused on how AI is reshaping narrative authority, authenticated content and the future of digital trust.
Your Voice Is a Key Part of Your Communications Career Strategy
As a new generation enters the communications industry at a moment of rapid AI-driven change, leaders at M Booth are sharing candid advice on curiosity, personal voice, media literacy and the human skills that still matter most.
Sports Marketing Is Possible Without Breaking The Bank
As brands confront the soaring costs of mega-event sponsorships, this commentary explores how creative, independently owned sports marketing programs can still generate meaningful visibility, community engagement and earned media impact.
Authenticity Is the New Credibility
As audiences grow more skeptical of polished messaging and AI-generated communication, this commentary explores why authenticity, sincerity and human connection are becoming some of the most valuable assets in modern public relations.
Industry Leaders Share Advice for Communications Graduates Entering the Workforce
As the Class of 2026 enters one of the most rapidly evolving communications landscapes in decades, CommPRO is gathering advice and perspective from industry leaders on how young professionals can build meaningful, resilient careers in the age of AI.
The Productivity Tax: Why Your Browser May Be Working Against You
Communications professionals are increasingly paying a hidden “productivity tax” as fragmented digital workflows, endless tabs, and disconnected tools create friction that drains focus, slows decision-making, and makes it harder to do the strategic work that matters most.
Renée S. Edelman to 2026 Communications Graduates: Stay Open to New Opportunities and Build a Circle of People You Trust
Renée S. Edelman reflects on the role of curiosity, trusted mentors, lifelong learning and serendipity in building a successful communications career during a period of rapid technological change.
Why Recognition Matters More in the AI Era
As AI reshapes visibility, trust and reputation, the growing momentum around the 2026 PRSA-NY Big Apple Awards reflects how communications is becoming more central than ever to business, culture and leadership.
AI Is Becoming a Key Trusted Advisor
As AI shifts discovery from search results to narrative-driven conversations, communicators are beginning to rethink what reputation, relevance and recommendation really mean in the answer economy.
Democrats Need a New Playbook to Win Back Voters in 2026 - Part 2
As the political landscape heading into 2026 continues to shift, this second installment explores what the Democratic Party’s ongoing voter disconnect may reveal about messaging, strategy and the broader communications challenges shaping modern politics.
The Trust Stack and the Future of Trust in the AI Era
As AI reshapes trust, search and digital credibility, communications leaders are gathering in Washington for a timely conversation on narrative authority, content authentication and the future of protecting reputations in the AI era.
PR Masters Podcast Series Episode #105 - Phil Nardone
As the communications industry faces mounting pressure to prove business impact, Rich Jachetti sits down with Phil Nardone for a candid conversation about agency growth, earned media, AI and what it takes to stay competitive in a rapidly evolving marketplace.
PR Professionals Need to Adapt as AI Is Reshaping the Newsroom
As AI increasingly shapes how stories are discovered, surfaced and prioritized, communicators are entering a new era where GEO, credibility and newsroom-ready storytelling are becoming essential to earned media success.
Stop Asking "Where Do We Rank." Start Asking "What Are They Saying."
As AI platforms become the new front door to reputation and discovery, communications leaders may need to stop obsessing over rankings and start paying closer attention to the narratives shaping their brands.
What “Ask Eddie” Reveals About the Future of Public Relations in the AI Era
The Museum of Public Relations’ new AI-powered “Ask Eddie” platform is giving communicators, students and historians a first-of-its-kind opportunity to engage in live conversations with the thinking and voice of PR pioneer Edward L. Bernays, opening a fascinating new chapter in how the industry explores its own legacy and future.

