As Pride Month reminds us of the power of authenticity and belonging, Jackie Cornell explores why curiosity, not perfection, is the most important skill communicators can bring to an evolving world of language, identity, and human connection.

Capitol Communicators is a profile series spotlighting the people shaping the present and future of advertising, digital, marketing and public relations in the Mid-Atlantic. This profile features Kurt Roberts, Chief Experience Officer and Founder, Goodbeast.

Today we're celebrating a few of the friends whose wisdom, collaboration, and friendship have helped make CommPRO more than a publication. They've helped make it a community.

The PR Daily Conference made it clear that while AI and analytics tools will continue to evolve, the real edge will come from the fans, colleagues and communities who would miss your voice if you stopped communicating. As the great John Wooden once said, “Practice how you play,” so that when the stakes are high, trust is already built into your reflexes. That is the long game of communicating, connecting and championing. The impact of that learning will stretch well beyond any single conference agenda.

As AI reshapes the communications industry, Ruder Finn's Tejas Totade joins Rich Jachetti and Joseph Franklyn McElroy to discuss how agencies can leverage AI, data, and human expertise to build the communications workflows of the future.

As America approaches its 250th anniversary, communications professionals are reflecting on the values, stories and aspirations that can help define how the nation presents itself to the world in the years ahead.

In this opinion piece, veteran PR executive and commentator Arthur Solomon argues that artists who declined to participate in events marking America’s 250th birthday may have missed a more effective opportunity to express their views, while offering lessons for communicators about protest, public perception, and the unintended consequences of turning away from the spotlight.

In fast-moving financial and fintech markets, effective crisis communications often comes down to a simple but critical choice: stay silent and risk losing control of the narrative, or respond quickly, transparently, and strategically to preserve trust when it matters most.

As PRSA-NY launches the 2026 15 Under 35 Awards program, CommPRO is speaking with past honorees about what the recognition meant to them, how it influenced their careers, and the lessons they hope today's emerging communications professionals will carry forward.

As communications agencies navigate the intersection of earned media, AI, and digital transformation, HUNTER's promotion of two longtime leaders offers a glimpse into how the industry is evolving and where it may be headed next.

As marketing teams face growing expectations and tighter budgets, artificial intelligence is emerging as a powerful equalizer, giving organizations of all sizes access to capabilities once reserved for large enterprises.

As AI reshapes how information is discovered and trusted, communications leaders are exploring how narrative authority and content authentication can work together to build credibility with both human audiences and intelligent systems.

As AI discoverability and Generative Engine Optimization (GEO) reshape how information is found and cited, new research from D S Simon Media suggests that local TV news may be one of the most powerful and underutilized opportunities for brands to build visibility, credibility and lasting influence.

Golin Ketchum officially launched today, completing the integration of two of the communications industry's best-known agencies under a single brand, leadership team and operating model.

Getting your brand cited in ChatGPT isn't an SEO problem, it's a comms problem. John Croll explains that this is exactly the game communications was built to win.

As AI increasingly becomes the first stop for information discovery, leading communications executives explain why Generative Engine Optimization (GEO) is emerging as one of the most important forces shaping the future of PR, reputation and brand visibility.

Curtis Sparrer, principal at Bospar, examines how Elon Musk and SpaceX transformed founder visibility into a strategic communications advantage, and why companies seeking to emulate that approach must ensure their narrative is backed by real credibility and results.

As debate over ICE detention centers continues across the country, a panel of communications professionals offers perspectives on how greater transparency, clearer messaging and a stronger focus on public concerns could help shape the conversation.

Veteran communications executive Cary Hatch is applying the power of strategic storytelling and public awareness marketing to a new mission: educating Americans about the health risks of radon through the launch of the People vs. Radon campaign.

As CEO of Avoq, Kelli Parsons is helping redefine the intersection of public affairs, strategic communications and stakeholder engagement at a time when influence, reputation and policy are more interconnected than ever.