CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Writing for Humans, Algorithms, and LLMs at the Same Time

As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.

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Leadership Lessons on Trust When Credibility Is Harder to Earn

As public trust continues to erode and leaders operate under constant scrutiny, the challenge of communicating with credibility has never been more complex or more important. For today’s communicators, trust is not assumed. It is built slowly, tested often, and can disappear in a single news cycle.

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A Strategic Conversation on Velocity and Survival with Aditya Nair

The assumption that organizations have the luxury of changing gradually will likely the biggest casualty of the Age of AI. Organizations moving at incremental speed: careful, deliberate, and focused on preserving stability and continuity are on the verge of becoming obsolete. They just don’t know it yet.

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