CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Archive
Industry News Fay Shapiro Industry News Fay Shapiro

Celebrating 40 Years of D S Simon Media

For 40 years, D S Simon Media has helped shape the communications profession through innovation, trusted partnerships and a steadfast commitment to advancing the industry, making this milestone a celebration of both its remarkable legacy and the people who made it possible.

Read More
Agency Spotlight, Live Events, Thought Leadership Monica Caponigro, Managing Director, Bobbie & Kelsey Labrot, SVP, HUNTER Agency Spotlight, Live Events, Thought Leadership Monica Caponigro, Managing Director, Bobbie & Kelsey Labrot, SVP, HUNTER

What Cannes Lions Revealed About the Future of Creator Marketing

A week at the Cannes Lions Festival of Creativity revealed that while AI dominated the conversation, the creator economy emerged as the driving force reshaping how brands, communicators, and marketers build trust and tell stories.

Read More
Live Events, Public Relations Claire Tsai Live Events, Public Relations Claire Tsai

PR Daily Conference Teaches Us How to Communicate, Connect and Champion

The PR Daily Conference made it clear that while AI and analytics tools will continue to evolve, the real edge will come from the fans, colleagues and communities who would miss your voice if you stopped communicating. As the great John Wooden once said, “Practice how you play,” so that when the stakes are high, trust is already built into your reflexes. That is the long game of communicating, connecting and championing. The impact of that learning will stretch well beyond any single conference agenda.

Read More
Opinion, Thought Leadership Arthur Solomon Opinion, Thought Leadership Arthur Solomon

Political Feelings Should Not Affect America’s 250th Birthday

In this opinion piece, veteran PR executive and commentator Arthur Solomon argues that artists who declined to participate in events marking America’s 250th birthday may have missed a more effective opportunity to express their views, while offering lessons for communicators about protest, public perception, and the unintended consequences of turning away from the spotlight.

Read More