PR Masters Podcast Series Episode #106: Tejas Totade on AI, Agency Transformation and the Future of Communications

Artificial intelligence is rapidly reshaping the communications industry, creating new opportunities and challenges for agencies, brands, and communicators alike. In this episode of the PR Masters Podcast Series, host Rich Jachetti and guest co-host Joseph Franklyn McElroy speak with Tejas Totade, Chief Technology Officer and Head of AI at Ruder Finn, about how one of the industry's leading agencies is integrating AI into its operations, creative services, and client work.

Totade explains how Ruder Finn uses AI to streamline workflows, accelerate content creation, improve data analysis, and enhance decision-making across the organization. Rather than viewing AI as a standalone tool, he emphasizes the importance of building interconnected systems that combine technology, human expertise, and strategic thinking.

The conversation explores topics ranging from Generative Engine Optimization (GEO) and AI-powered content creation to governance, security, and the growing importance of proprietary data. McElroy brings a technologist's perspective to the discussion, examining how agencies can create competitive advantages in a world where AI capabilities are becoming increasingly accessible.

A key theme throughout the conversation is leadership. Totade argues that successful AI adoption depends not only on technology, but also on transparency, continuous learning, and a culture that encourages experimentation and innovation. As AI continues to evolve, he believes the most successful communicators will be those who combine first-principles thinking, adaptability, and strong judgment with a deep understanding of emerging technologies.

This episode offers valuable insights for agency leaders, communications professionals, marketers, and anyone interested in the future of AI-driven communications.