New data shows the subscriber fight has cooled while YouTube becomes the marketing arena streaming platforms cannot ignore.

Data reveals why Avatar’s loyalists roar online while the wider social web stays surprisingly quiet before the franchise’s next mega-release.

From Amazon’s AI layoffs to Target’s timeline backlash, the latest wave of corporate job cuts reveals a defining test for crisis communication credibility.

YouTube, BBDO, and H-E-B reveal how creator collaborations and community-driven storytelling are transforming brand communication into a two-way, trust-based dialogue.

Wunderkind’s latest U.S. Tariffs Consumer Impact Survey reveals how price anxiety, AI, and transparency are redefining how Americans shop — and what communicators must do to keep trust and loyalty.

Trump’s 56-minute UN speech is a masterclass in presence under pressure and a cautionary tale about message discipline, facts, and logistics.

Marketers are spending more on influencers, but brand safety gaps expose reputational risks communicators must address.

With Instagram hitting 3 billion users, Tubular Labs’ move to restore Reels view counts gives marketers the missing link to real performance.

The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.

Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.

A new industry survey will reveal how shifting brand priorities are reshaping PR agency services and acquisition strategies.

An insider’s take on how politics in performance art harms audiences and offers a lesson for PR pros.

As SiriusXM prepares to part ways with Howard Stern, marketing communicators must reassess how they define media influence.

A groundbreaking study reveals audiences are demanding authentic stories about work, family and caregiving, communicators should pay attention.

What PR services are truly driving brand impact today? Tell us what matters most.

Tubular Labs’ June 2025 social video data reveals how YouTube success is now defined by strategic extremes, with lessons communicators cannot afford to ignore.

Truthset’s latest report uncovers data quality gaps that could tank ROI during the back-to-school season, urging communicators to rethink their targeting strategies.

Even as CBS ends The Late Show with Stephen Colbert, data shows his legacy—and lessons for communicators—extend far beyond late night.

Wunderkind’s latest survey shows how tariffs are reshaping consumer habits and why communicators must shift strategy to stay relevant.

Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.