Why Smart Marketers Are Betting Everything on Brand in the Age of AI
In an era dominated by data, automation and performance metrics, Comscore Chief Marketing Officer Jackelyn Keller says the true priority for marketers has not changed: “The brand will always win.”
In a recent interview filmed during Creativity and Data, a TVREV video series presented by LG Ad Solutions and shot on location at Cannes Lions 2025, Keller offered a powerful reminder that, while tools like artificial intelligence and campaign testing are transforming the marketing landscape, it is creativity and emotional connection that ultimately drive action.
“I think people make decisions with how something makes them feel,” she said. “So the creative will always win.”
