As CES continues to grow louder and more competitive, the brands and PR teams that break through are the ones that start planning far earlier than the show floor suggests, treating CES not as a moment, but as a year-round storytelling opportunity.

As marketers and communicators face growing pressure to prove impact, looking beyond short-term ROAS to understand how MarTech integration drives long-term customer value is becoming a strategic imperative

As the Super Bowl approaches, this op-ed looks beyond the spectacle to explore what the game continues to reveal about attention, risk, and return for today’s PR and marketing leaders.

AI may be everywhere right now, but its growing impact on how businesses operate and communicate makes it something leaders will need to plan for well beyond 2026.

I’m excited to share that CommPRO and Capitol Communicator are joining forces in a strategic union that expands our reach, fuels innovation and creates new opportunities for the communications community.

At ARF Creative Effectiveness 2025, Experian’s Nicole Dancel revealed how the brand’s creative strategy makes finance relatable by pairing influencer authenticity with data-driven storytelling.

SeeHer’s Advertising Week event proved inclusive storytelling is more than moral — it’s measurable. Here’s what communicators must learn from the brands leading the charge.

From full-funnel obsession to data storytelling and fandom strategy, Canvas Worldwide’s Paul Woolmington dropped a masterclass on where media, creativity, and culture are heading.

The Mid-Atlantic MarCom Summit returns October 9 with a powerhouse speaker lineup.

Marketers are spending more on influencers, but brand safety gaps expose reputational risks communicators must address.

The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.

Jimmy Kimmel’s suspension by ABC reveals how political and corporate forces can swiftly silence voices, offering PR leaders urgent lessons in risk and reputation management.

At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.

FGS Global has appointed comms-tech pioneer Aaron Kwittken as Global Head of Intelligence & Engagement, signaling the growing role of AI, analytics and data-driven strategy in the future of communications.

In this episode of Explain it to a Teenager, Weber Shandwick copywriter Lauren King reveals how she makes brand content resonate by sounding real, not rehearsed.

A classic musical, a PR legend, and one unforgettable lyric deliver a lesson brands must hear.

The Onion’s surprising print comeback is a masterclass in how to cut through digital noise.

Sonia Diaz explains how mentorship, multicultural campaigns and cultural connection are reshaping public relations.

Gartner’s 2025 Hype Cycle shows GenAI cooling while foundational AI tools and data rise in importance.

As MSNBC becomes MS NOW, communicators must weigh the risks of rebranding heritage into ambiguity.