At ARF Creative Effectiveness 2025, Experian’s Nicole Dancel revealed how the brand’s creative strategy makes finance relatable by pairing influencer authenticity with data-driven storytelling.

SeeHer’s Advertising Week event proved inclusive storytelling is more than moral — it’s measurable. Here’s what communicators must learn from the brands leading the charge.

From full-funnel obsession to data storytelling and fandom strategy, Canvas Worldwide’s Paul Woolmington dropped a masterclass on where media, creativity, and culture are heading.

The Mid-Atlantic MarCom Summit returns October 9 with a powerhouse speaker lineup.

Marketers are spending more on influencers, but brand safety gaps expose reputational risks communicators must address.

The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.

Jimmy Kimmel’s suspension by ABC reveals how political and corporate forces can swiftly silence voices, offering PR leaders urgent lessons in risk and reputation management.

At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.

FGS Global has appointed comms-tech pioneer Aaron Kwittken as Global Head of Intelligence & Engagement, signaling the growing role of AI, analytics and data-driven strategy in the future of communications.

In this episode of Explain it to a Teenager, Weber Shandwick copywriter Lauren King reveals how she makes brand content resonate by sounding real, not rehearsed.

A classic musical, a PR legend, and one unforgettable lyric deliver a lesson brands must hear.

The Onion’s surprising print comeback is a masterclass in how to cut through digital noise.

Sonia Diaz explains how mentorship, multicultural campaigns and cultural connection are reshaping public relations.

Gartner’s 2025 Hype Cycle shows GenAI cooling while foundational AI tools and data rise in importance.

As MSNBC becomes MS NOW, communicators must weigh the risks of rebranding heritage into ambiguity.

Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.

Creative powerhouse Kenny Gravillis opens up at Cannes about the magic behind iconic film posters and why human creativity still leads in the age of AI.

Truthset’s latest report uncovers data quality gaps that could tank ROI during the back-to-school season, urging communicators to rethink their targeting strategies.

Wunderkind’s latest survey shows how tariffs are reshaping consumer habits and why communicators must shift strategy to stay relevant.

Marketers can now build, design, and deploy personalized campaigns faster—with less friction—thanks to Leadpages’ acquisition of Glorify.