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Why Smart Marketers Are Betting Everything on Brand in the Age of AI
Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.
Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications
GenAI is no longer experimental—it’s essential. Communications leaders must now catch up or get left behind.
Latino Culture Takes Center Stage at Cannes Lions as the New Mainstream
Latino US Day at Cannes Lions 2025 calls on brands and communicators to embrace Latino culture not as a trend—but as the mainstream force shaping the global narrative.
The Insiders Guide to Winning Cannes Without a Yacht or Activation
A seasoned Cannes veteran shares how showing up without an official activation can lead to the most valuable conversations of your career.
Curiosity, Creativity, and Authenticity Driving the Next Era of Communications
Discover how Laura Tomasetti and 360PR+ are redefining brand storytelling with curiosity, creativity, and a 360-degree approach to communications.
Brands Shine During the Paris 2024 Olympics
One thing is certain: ads are everywhere in Paris this summer.
AI Enhancing Creativity and the Future of Creative Work with Stuart Yeardsley
“AI is not just a tool for efficiency; it’s an enabler for creativity.”
Insights from Kenny Gravillis On The Future of AI in Design
"AI allows us to experiment with ideas and concepts at a speed and scale that is previously unimaginable.”
Cannes Lions International Festival of Creativity Announces Record Submissions for 2024 Awards
The Cannes Lions International Festival of Creativity has announced a total of 26,753 submissions for the 2024 Awards.
Key Trends and Predictions for Cannes Lions 2024
As the Cannes Lions Festival of Creativity quickly approaches, some of the hot discussions that will shape future industry trends are bubbling up.
Using More Visual Content in Communications From Memos to Memes
So, I found myself asking: When and where is it appropriate to inject a little fun into corp. comm.?
Wunderkind’s New AI-Powered Platform Helps Marketers Find The Time To Be Creative
By utilizing AI to handle routine processes, marketers can enhance their strategic efforts, optimize engagement, and ultimately drive greater revenue.
ChatGPT Craze, Evolving Content Preferences, and Iconic Comebacks
From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.
Why You Should Invite The Janitor To Brainstorming Sessions
It’s the diversity of thinking styles, points of view, personal experience, and gut feelings that feeds the creative process.