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FIFA World Cup Sponsors Need Defensive PR Tactics
As global attention turns to the FIFA World Cup, brands face a more complex communications landscape where proactive strategies and thoughtful engagement are essential to navigating potential protests and protecting reputation.
AI Was Supposed to Save Time. So Why Does It Feel Slower?
The AI paradox: endless prompting, re-prompting, fact-checking, formatting and decision paralysis. Sound familiar? You are not alone. Shift Browser’s 2026 AI Consumer Insights Survey of more than 1,400 U.S. adults found that roughly a third of users engage with AI daily, and more than half say it improves their experience. In theory, that should mean a productivity boom.
Why Communications Leaders Need to Be in the Room
Communications leaders are coming together at The Industry Blend to tackle the real-world challenges shaping the future of the PR industry, from AI and revenue models to talent and compliance.
Graydon Carter on Storytelling, Instinct, and the Last Golden Age of Magazines
In a candid That Said conversation, Graydon Carter shares what today’s communicators can learn from building influence through storytelling, instinct, and a clear editorial point of view.
Graydon Carter On When the Going Was Good
Join Michael in his conversation with Graydon Carter about his memoir When the Going was Good, An Editor’s Adventures During the Last Golden Age of Magazines which documents his life and storied journalism career including his twenty-five years as the award-winning editor of Vanity Fair.
Marketing Has the CEO’s Ear but Not Their Confidence
New Boathouse data shows marketing and communications are closer than ever to the CEO, but still struggling to prove real business impact.
AI Marketing Tools Reshape Execution for In House and SMB Teams
As AI tools move from experimentation to everyday infrastructure, new platforms like Agent Cloud are forcing communications teams to rethink how strategy, execution, and human value come together.
AI Is Reshaping Investor Relations Expectations in Real Time
As AI accelerates the pace of corporate communication, Investor Relations is being redefined by new expectations around real-time insight, data integrity, and trust.
World Cup PR Is Tough. Look Beyond Sports Writers
As brands gear up for the World Cup, this piece explores a smarter approach to earned media by looking beyond traditional sports coverage to reach broader, more receptive audiences.
Elliot Williams on ‘Five Bullets’ and the Power of Media Narratives
In his recent That Said podcast conversation with Michael Zeldin, Elliot Williams, author of Five Bullets, goes beyond the facts of the Bernard Goetz case to examine something more enduring and more consequential: how media narratives take shape, gain momentum, and ultimately define public understanding.
PRMuseum Opens Applications for Third Annual NextGen Awards Program
As the industry continues to prioritize access, mentorship, and new voices, the Museum of Public Relations and PRWeek open applications for the third annual NextGen Awards, spotlighting the next generation of PR leaders.
AI Performers Are Entering Advertising — And Now Getting Paid
As AI-generated performers enter mainstream advertising, new SAG-AFTRA rules are transforming talent usage into a high-stakes issue of compliance, compensation, and brand trust for marketers.
Warner Bros. Discovery Shareholder Vote Advances Paramount Skydance Deal as Media M&A Heats Up
As Warner Bros. Discovery advances its Paramount Skydance deal with shareholder approval, the move underscores how high-stakes media M&A is becoming a defining test of strategic communications, trust, and narrative control.
Elliot Williams on Five Bullets and the NYC Subway Vigilante Trial That Divided a Nation
Join Michael Zeldin and Elliot Williams for a timely conversation on Five Bullets and the Bernhard Goetz subway shooting, examining how a pivotal New York trial reshaped national debates on race, crime, and media influence.
Content Authentication Gathering Momentum in Communications and Media
As global convenings from The Page Society to The New York Times and the International Press Telecommunications Council signal a clear shift, content authentication is rapidly emerging as a critical foundation for trust, ethics, and accountability in communications and media.
The CEO’s Office Is Today’s Battleground for Top Jobs
In today’s interview room, it’s not your resume or your wardrobe that sets you apart, it’s how clearly and confidently you communicate when it counts.
PRSA-NY 15 Under 35 Awards Open as Rising Communications Leaders Take the Spotlight
As nominations open for the PRSA-NY 15 Under 35 Awards, CommPRO checked in with co-chairs Conor Douglass and Christina Kim on what they’re looking for and why this moment matters for emerging communications leaders.
Earth Day and the New Standard for Sustainability Communication
As sustainability moves from messaging to measurable impact, communicators are redefining how brands build trust, credibility and relevance in a far more scrutinized Earth Day landscape.
What’s Changing in PR Right Now — Insights from Heddy DeMaria
CommPRO spoke with Heddy DeMaria, Chief Insights and Strategy Officer at HUNTER, to unpack the real shifts redefining how public relations is practiced, measured and valued right now.
Shareholder Activism Moves to a Year Round Reality as Campaigns Grow More Strategic and Relentless
CommPRO spoke with Dan Scorpio, Senior Managing Director in M&A and Activism, Strategic Communications at FTI Consulting, whose sharp perspective on shareholder activism makes clear that companies are now operating in a constant, high-stakes environment where preparation and strategic communications can no longer be reactive.

