This op-ed examines a real-time political case study to highlight how early decisions, messaging choices and timing missteps can quickly turn a new administration’s first day into a lesson in what not to do in public relations.

As students return to campus, this piece explores why storytelling remains one of the most essential, and often misunderstood, skills in modern business and communications.

In this episode, Michael sits down with Jeffrey Rosen to discuss his new book, The Pursuit of Liberty, which revisits the enduring clash between Thomas Jefferson and Alexander Hamilton and the competing visions of power and freedom that shaped the American experiment. Rosen traces how this foundational debate over centralized authority versus individual liberty ignited tensions that continue to influence American politics, law and civic life today, making the book as relevant now as it is historical.

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

As AI platforms rapidly reshape how information is trained, interpreted and delivered, this new Futurum Intelligence report offers communicators a clear, data-driven look at the performance dynamics that will influence visibility, credibility and competitive advantage heading into 2026.

We explore how AI-driven interfaces, illustrated by the Walmart and OpenAI partnership, are quietly becoming the first decision-making layer for consumers and reshaping how brands show up across commerce, search and content platforms.

As brands head into 2026, New Year’s resolution marketing is shifting away from big promises toward credibility, restraint and long-term trust.

Held each January in Las Vegas, CES has become a global stage where technology, media, investment and policy converge, and Truescope data shows that the scale of CES 2026 coverage ensures the ideas introduced there will shape tech and business conversations worldwide almost instantly.

Often lost in the news of who is or isn’t implicated in the Epstein files is the grievous nature of the acts against fellow human beings. Sex trafficking is an age-old issue, which makes it worth considering why it's wrong and why it still occurs but even more important, learning what some courageously caring organizations are doing to stop it.

We explore how the Venezuela raid offers a powerful lesson for communicators on why crisis communication must be guided by clear strategy, not just well-executed tactics.

As the IPO market heats up heading into 2026, Truescope data shows that the biggest upcoming listings will test not just investor appetite, but how well companies can manage scrutiny, trust and narrative at scale.

As we close out a year of growth, reflection and resilience, we reflect on what 2025 revealed about the power of community in communications and why there’s real optimism about what CommPRO and the industry can build together in 2026.

This op-ed takes a critical look at why cable TV political programming continues to prioritize speed and opinion over depth and expertise, often leaving viewers less informed rather than better informed.

In this next-generation perspective, a graduate student entering the field reflects on why empathy, listening and human connection must become core priorities for PR and corporate communications as 2026 begins.

This forward-looking piece outlines five major predictions expected to shape 2026, offering communications professionals a timely snapshot of the trends, forces and shifts to keep on their radar as the year ahead takes shape.

As global sporting events increasingly double as reputation shields, we explore how sportswashing works, why it persists, and the essential lessons PR leaders can draw about narrative control, transparency and trust.

In a candid PR Masters Podcast conversation, Peter Finn of FINN Partners shares why independence matters in an era of consolidation, how values-first growth and selective clients build resilience, and why AI should strengthen people and judgment, not replace them.

For communications leaders, the handling of the Epstein files offers a timely reminder that crises are rarely caused by a single event, but by the strategic missteps that follow.

As CES 2026 gets closer, it’s becoming clear that the tone of the show is shifting, and PR and marketing teams should be paying attention. Looking across platform-specific media data, including analysis from Truescope, one pattern stands out. Coverage is moving away from big, splashy product reveals and toward a more practical question that audiences seem to care about more. How does AI actually show up in everyday life?

As trust in content, media and the digital systems behind them continues to erode, communicators can no longer think about credibility in simple terms and must start building trust across three dimensions, including a fast-emerging third layer shaped by technology itself.