CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agency Spotlight
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Business Ethics
- Business Leadership
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- Company Culture
- Conferences
- Corporate Communications
- Corporate Social Respo...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
- Future of Innovation
- Global Advertising
- Global Women's Leaders...
- Government Communications
- Green & Cause Mark...
- HR Issues
- Hiring Advice
CES 2026 Is Less About New Gadgets and More About How Brands Explain AI
As CES 2026 gets closer, it’s becoming clear that the tone of the show is shifting, and PR and marketing teams should be paying attention. Looking across platform-specific media data, including analysis from Truescope, one pattern stands out. Coverage is moving away from big, splashy product reveals and toward a more practical question that audiences seem to care about more. How does AI actually show up in everyday life?
Beyond McLuhan, Why the AI Era Requires Communicators to Rethink Trust
As trust in content, media and the digital systems behind them continues to erode, communicators can no longer think about credibility in simple terms and must start building trust across three dimensions, including a fast-emerging third layer shaped by technology itself.
The Leadership Lesson We Learn Too Late About Gratitude and Workplace Culture
This thought leadership piece explores how gratitude, recognition and presence shape effective leadership and workplace culture, especially as the holidays invite reflection on what and who truly matters.
PR Masters Podcast Series Episode #103 - Peter Finn
In this episode of the PR Masters Podcast, Peter Finn, founder and CEO of FINN Partners, shares candid leadership lessons from building a purpose-driven, independent agency and explains why values, people and long-term thinking matter more than ever in a consolidating industry. The conversation is hosted by The Stevens/Jachetti Group and CommPRO.
Building Media That Endures, The Mr. Magazine™ Interview
In this Mr. Magazine™ interview, legendary magazine designer Roger Black reflects on what it really takes to build media that lasts, from knowing your reader to respecting attention and staying grounded in human storytelling, even as platforms and technology keep changing.
Soft Skills Are Becoming the New Hard Skills
As PR and marketing firms race to adopt AI, new data shows many are quietly underinvesting in the human skills that still drive leadership, client trust and long-term growth.
Capitol Communicator and CommPRO Announce Strategic Union
I’m excited to share that CommPRO and Capitol Communicator are joining forces in a strategic union that expands our reach, fuels innovation and creates new opportunities for the communications community.
PR Strategies for Brands Facing Protests at the Olympic Games
As the Winter Olympic Games in Milan-Cortina approach, brands and organizers are once again confronting a familiar reality: protests are an expected part of the Olympics, and preparation is critical to protecting brand reputation.
CEO Activism Rises as Women Leaders Face Disproportionate Targeting
Shareholder activism is increasingly targeting CEOs, with new research showing women leaders are disproportionately singled out as campaigns grow more personal, strategic and narrative-driven across the Russell 3000.
Why Goodness Should Be Copyrighted
Watching Wicked in 2025 feels less like fantasy and more like a case study in how power defines trust, punishes dissent and turns those who challenge the script into villains.
Dr. Sanjay Gupta on Rethinking Pain and Workplace Wellness
This article draws on insights from the latest episode of That Said with Michael Zeldin featuring CNN’s Dr. Sanjay Gupta, alongside workplace wellness data from Truescope, a media intelligence and analytics platform that tracks workforce, business and societal trends, to explore how chronic pain, stress and culture intersect in today’s communications workplace.
What Stories Will Take Center Stage in 2026
As 2026 approaches, a wave of political, economic and global developments is set to shape the narratives communicators will need to follow and interpret in the year ahead.
As Ads Hit AI Search, HUNTER: Hi⁵ Bets on Proof and Context
As AI-driven search reshapes how consumers discover brands, Hunter’s Hi⁵ approach shows why proof, context and trusted storytelling matter more than ever.
Dr. Sanjay Gupta on Pain, Healing and Workplace Wellness
Join Michael Zeldin as he sits down with Dr. Sanjay Gupta for an honest, eye-opening conversation about chronic pain, how the brain shapes what we feel and what it all means for our health and wellbeing.
Make It Free Redefines Digital Media Paywalls, The Mr. Magazine™ Interview
The Mr. Magazine™ Interview sheds light on how Make It Free is reshaping paywalls in ways that matter for communicators, publishers and brands navigating today’s changing media economy.
CES 2026 Set to Reshape Tech Innovation
As CES 2026 approaches, the tech and communications worlds are preparing for a showcase of breakthrough innovation and the strategies that will shape the year ahead.
How Communicators Can Make Sense of a Year in Flux
This year’s whirlwind of political, global and technological shifts has reshaped the media environment and challenged communicators to make sense of rapidly changing narratives.
There Were Always Boundaries Communicators Had to Respect
Communicators are constantly navigating the boundaries that protect credibility, shape public trust and define how we show up in a world that expects clarity and honesty.
Can Communicators Revive Interest in "Made in the USA"?
As tariffs rise and trade tensions grow, new research suggests the power of the “Made in the USA” label is shifting, forcing manufacturers and communicators to rethink how they position domestic production across both consumer and business markets.
What Brands Need for Fashion Week 2026
Fashion Week is no longer just a moment on the runway but a year-round branding engine that rewards the brands who show up with purpose, strategy and storytelling that lasts long after the final spotlight fades.

