CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Adam Christensen 10/6/25 Adam Christensen 10/6/25

AI Search is Creating PR’s Biggest Reinvention Moment Yet

AI is rewriting how people find information and PR has the chance to lead this shift.

Brendon Shank 10/6/25 Brendon Shank 10/6/25

The Best Climate Messages Aren’t About Climate

A provocative look at why storytellers must prioritize people’s wallets over polar bears to drive climate progress.

Eric Schwartzman 10/3/25 Eric Schwartzman 10/3/25

Inside The New Yorker’s Masterclass On Storytelling That Every Communicator Must Hear

A rare look inside The New Yorker’s editorial brain trust reveals lessons every communicator can use.

Paul Kontonis 10/2/25 Paul Kontonis 10/2/25

Communications Leaders Push for Truth and Accountability in Storytelling

A candid CommPRO Town Hall in New York challenged executives to move beyond greenwashing, embrace transparency, and anchor messaging in material action.

Keith Gottfried 10/2/25 Keith Gottfried 10/2/25

Why Every Public Company Should Have a Plan for Engaging With an Activist Investor

A roadmap for boards and executives to avoid costly mistakes when facing activist investors.

CommPRO 10/2/25 CommPRO 10/2/25

Truth Is the Only Foundation for Climate Storytelling

Senior communicators made clear that honest storytelling is the only path to overcoming climate fatigue and building trust.

Fay Shapiro 10/1/25 Fay Shapiro 10/1/25

Jane Goodall Showed the World How Truth Well Told Can Change Humanity

Her science redefined humanity’s place in nature and her voice taught us the art of authentic storytelling.

CommPRO 10/1/25 CommPRO 10/1/25

Audience First Storytelling Is the Cure for Communication Fatigue

Kenvue’s Aman Singh told communicators at Climate Week, to lean into fatigue and prioritize audiences over perfection

Dominic Calabrese 9/30/25 Dominic Calabrese 9/30/25

Americans Push Back as Trump’s Free Speech Assault Meets Defiance

Journalists say democracy can endure Trump’s attacks when the public insists on truth and free speech.

CommPRO 9/30/25 CommPRO 9/30/25

Simplicity in Messaging Cuts Through Fatigue

At Climate Week, Allison Worldwide’s Whitney Dailey urged communicators to ground sustainability stories in everyday life.

Arthur Solomon 9/29/25 Arthur Solomon 9/29/25

Israel Wins the War Yet Loses the Global PR Battle

Israel’s battlefield victories are overshadowed by global opinion losses, revealing a hard PR lesson for communicators.

CommPRO 9/29/25 CommPRO 9/29/25

Big Voices in Media and Marketing to Headline Mid-Atlantic MarCom Summit

The Mid-Atlantic MarCom Summit returns October 9 with a powerhouse speaker lineup.

Paul Kontonis 9/27/25 Paul Kontonis 9/27/25

Stagecraft vs Statecraft at the UN General Assembly

Trump’s 56-minute UN speech is a masterclass in presence under pressure and a cautionary tale about message discipline, facts, and logistics.

CommPRO 9/26/25 CommPRO 9/26/25

Budgets Grow While Brand Safety Falters in Influencer Marketing

Marketers are spending more on influencers, but brand safety gaps expose reputational risks communicators must address.

Tom Madden 9/26/25 Tom Madden 9/26/25

Enlightenment Powers PR and Creates Rainbows of Influence

Public relations thrives when credibility, crisis skills and colorfully shared insights capture attention.

CommPRO 9/25/25 CommPRO 9/25/25

3 Billion Reasons Marketers Need Instagram Reels View Data Back

With Instagram hitting 3 billion users, Tubular Labs’ move to restore Reels view counts gives marketers the missing link to real performance.

CommPRO 9/25/25 CommPRO 9/25/25

MrBeast’s Feastables Case Signals a Reckoning in Kids’ Advertising and Privacy

The watchdog’s ruling underscores new expectations for influencer-led brands and the kids’ media economy.

CoCreations 9/24/25 CoCreations 9/24/25

AI Leaders Split on Outcomes Versus Amplification

Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.

Peter Stanton 9/24/25 Peter Stanton 9/24/25

The Rise of the Regionals Challenges Global PR Dominance

Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.

CommPRO 9/23/25 CommPRO 9/23/25

Publishers Risk Losing Readers as Monetization Outpaces Personalization

The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.