Many companies remain dangerously unprepared for activist investors despite years of warnings and guidance.

TIME’s Sam Jacobs honored at PRSA-NY’s Big Apple Awards for leading trusted journalism to its largest audience in history.

Wunderkind’s latest survey reveals how inflation, tariffs and economic anxiety are reshaping consumer behavior — and what marketers must do to win loyalty now.

Cracker Barrel’s logo reversal proves once again that ignoring your audience can turn branding into a full-blown crisis.

Carmella Glover breaks down why communications must reflect the world it serves and what happens when it doesn’t.

In a revealing interview, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.

CommPRO’s Climate Week Communications Town Hall will convene top voices in communications and sustainability to redefine how we talk about the climate crisis.

The Onion’s surprising print comeback is a masterclass in how to cut through digital noise.

The emotional engine of workplace loyalty still runs strong when leaders lead with heart.

Sonia Diaz explains how mentorship, multicultural campaigns and cultural connection are reshaping public relations.

In an interview with Samir “Mr. Magazine” Husni, TIME’s Editor-in-Chief shares lessons on AI, print, social media, and the enduring power of the TIME brand.

Gartner’s 2025 Hype Cycle shows GenAI cooling while foundational AI tools and data rise in importance.

As MSNBC becomes MS NOW, communicators must weigh the risks of rebranding heritage into ambiguity.

As the industry shifts, the PRSA-NY 2025 Big Apple Award honorees embody the leadership, ethics and innovation needed to guide it forward.

This year’s PRSA-NY 15 Under 35 honorees show how personal passion, bold innovation and a deep sense of purpose are shaping the future of communications.

As extremist groups gain ground and media suppression intensifies, communicators must brace for direct attacks on their freedom to operate.

Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.

A vivid memory from Manhattan’s glittering PR scene reveals how a political legacy and celebrity culture collided in one unforgettable hire.

As Trump sidelines the national press, experts urge local reporters to step up and inform democracy.

A new industry survey will reveal how shifting brand priorities are reshaping PR agency services and acquisition strategies.