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Why Internal Marketing Matters as Much as Internal Communication in Today’s Workplace
Internal communications may shape understanding, but it is internal marketing that ultimately drives belief, trust, and the choices employees make about the organizations they represent.
AI, Authenticity and Attention What Consumers Want Now and What It Means for Communicators
As AI reshapes content and trust, new research shows consumers are redefining what earns their attention and loyalty.
Women in an Ultra Bro Culture How to Protect Progress and Push Forward
As Women’s History Month unfolds, communicators across generations share how women can protect hard-won progress, assert influence and drive change in a shifting political and cultural landscape.
March Madness Coverage Gap Men Lead Women Surge, AI Accelerates the Shift
March Madness coverage data shows a clear gap in scale between men’s and women’s basketball, but the faster growth on the women’s side signals a shift communicators should not ignore.
When the Customer Journey Is Built From Data Instead of Experience
As organizations invest more in CRM systems and data, many risk letting technology shape the customer journey rather than designing experiences around what customers actually need.
The Academy Awards Hollywood’s Ultimate Publicity Gimmick
Once a stage for unscripted political moments and headline-making speeches, the Academy Awards have become a carefully choreographed broadcast that reflects how risk-averse today’s entertainment industry has become.
Navigating the New M&A Landscape
As M&A activity accelerates in 2026, communications, investor engagement and policy strategy are becoming essential to successfully navigating complex transactions and winning stakeholder support.
Once I Rescued People. Now I Rescue Reputations.
In an era when disinformation and false claims can spread across digital platforms in minutes, a former Atlantic City lifeguard shares how the instincts that once saved swimmers now help business leaders protect their reputations.
How To Break Through The Clutter Of America’s Birthday Promotions
As brands prepare for the United States’ 250th anniversary, PR professionals face a familiar challenge: how to break through the noise and create programs that deliver real news value, not just another promotion lost in the clutter.
Before You Trade Your PR Strategy for an AI Content Engine, Read This
As companies rethink how AI systems discover and describe brands, new research shows that earned media and independent coverage remain the most powerful signals shaping how AI platforms interpret credibility, authority, and narrative.
Negative Claims, Topical Drift, and the Governance of Generative Visibility
As AI systems increasingly determine how institutional facts are summarized and remembered, part two of this series examines how negative claims, boundary setting, and disciplined metaphors help communicators govern generative visibility and prevent nuance from collapsing into distortion.
Aliza Bran of The International Spy Museum — A Capitol Communicator Profile
Capitol Communicators profiles will allow you to meet some of the most interesting and insightful pros in our region, learn how they stay ahead of the curve and pick up practical wisdom during a time of constant change.
Capitol Communicator is a sister company of CommPRO.
Employee Engagement Is Toast. Now What?
Employee engagement has long been a centerpiece of corporate culture strategies, but many communicators are questioning whether the concept still reflects how people actually experience work today.
International Women’s Day Research Finds Women May Lose Millions in Career Value
New research released around International Women’s Day finds that structural forces in today’s labor market may cost female professionals millions in uncaptured career value over the course of their working lives.
Communications Leaders Reflect on the Meaning of International Women’s Day
In honor of International Women’s Day, CommPRO is proud to spotlight the insights of extraordinary women whose leadership, judgment, and voice continue to shape the communications profession and the conversations that move organizations and communities forward.
When Ads Arrive in AI Platforms What It Means for Brands and Communicators
As AI platforms begin introducing advertising into conversational search environments, communicators and brands must rethink how visibility, credibility, and influence will compete in a space where paid promotion and AI-generated answers appear side by side.
GEO Strategy Starts With Brand Narrative
As generative AI reshapes how people research companies and make decisions, brands must rethink their narrative strategy so AI platforms accurately represent their story, leadership, and expertise.
Women’s History Month and a New Conversation About Trust in Communications
As Women’s History Month unfolds, brands are spotlighting women leaders and entrepreneurs while CommPRO convenes a candid town hall to explore how trust and reputation are actually managed inside organizations.
AI Tools Shape Your Story. Is It the One You Want Investors and Stakeholders To Hear?
AI is increasingly shaping how stories are formed, filtered, and surfaced, raising new questions for communicators about whether the narratives investors and stakeholders receive truly reflect the message intended.
A Preview of the 2026 M&A Landscape With Dan Scorpio
As M&A activity gains momentum in 2026, communications and investor relations leaders are navigating deals under heightened scrutiny, faster stakeholder reactions, and increasingly complex expectations.

