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When Ads Arrive in AI Platforms What It Means for Brands and Communicators
As AI platforms begin introducing advertising into conversational search environments, communicators and brands must rethink how visibility, credibility, and influence will compete in a space where paid promotion and AI-generated answers appear side by side.
GEO Strategy Starts With Brand Narrative
As generative AI reshapes how people research companies and make decisions, brands must rethink their narrative strategy so AI platforms accurately represent their story, leadership, and expertise.
Women’s History Month and a New Conversation About Trust in Communications
As Women’s History Month unfolds, brands are spotlighting women leaders and entrepreneurs while CommPRO convenes a candid town hall to explore how trust and reputation are actually managed inside organizations.
AI Adoption Is Rising — But Consumers Want Control
As AI becomes embedded in everyday digital experiences, new data from Shift Browser’s 2026 AI Consumer Insights Survey shows that while adoption is rising quickly, trust increasingly depends on transparency, user control, and clear accountability.
AI Tools Shape Your Story. Is It the One You Want Investors and Stakeholders To Hear?
AI is increasingly shaping how stories are formed, filtered, and surfaced, raising new questions for communicators about whether the narratives investors and stakeholders receive truly reflect the message intended.
A Preview of the 2026 M&A Landscape With Dan Scorpio
As M&A activity gains momentum in 2026, communications and investor relations leaders are navigating deals under heightened scrutiny, faster stakeholder reactions, and increasingly complex expectations.
Capitol Communicator Editor on the New Expectations Facing Communicators
As AI becomes embedded in everyday communications work, Capitol Communicator editor Phil Rabin argues that proficiency with the technology and the ability to prove ROI are quickly becoming essential expectations for PR professionals who want to stay relevant and credible in a changing industry.
AI Won’t Replace Communicators. It Will Clarify Our Value
As artificial intelligence reshapes how work is done and valued, the communications industry is being forced to confront a long-standing question about what it truly delivers and where its real value lives.
Financial Services Communicators On Trust, Content Authentication and Digital Safety
As trust pressures intensify across financial services, communicators are reexamining how content authentication, credibility, and transparency shape confidence among investors, regulators, and the public.
The Wikipedia Paradox: Why LLMs Made Your Worst PR Channel Your Most Important Asset
As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.
Neutrality Does Not Build Trust
Black History Month invites communicators to move beyond reflection toward recalibration, recognizing that culture is not a risk to neutralize but strategic intelligence that shapes trust, credibility, and competitive advantage.
Writing for Humans, Algorithms, and LLMs at the Same Time
As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.
Algorithms That Erase Our Stories
As algorithms increasingly shape what is seen, shared, and remembered, communicators are confronting a critical question about whose stories are being surfaced and whose are quietly erased.
Fighting Efforts to Erase Black History and Telling the Whole Story
As efforts to rewrite or remove parts of America’s past intensify, communicators are being challenged to defend historical truth, preserve context, and ensure the full story of Black history continues to be told.
Framing Brand Safety for the AI Age Around Protect, Detect & Correct
As trust in digital content erodes under the weight of fraud, misinformation and AI-driven deception, this piece argues that communicators must rethink brand safety through a practical Protect, Detect and Correct framework that turns an overwhelming problem into one leaders can actually address.
Is PRCA’s PR Redefine a Necessary Update or a Solution in Search of a Problem?
As the PRCA reopens the debate over how public relations should be defined, the industry is left asking whether this is a timely evolution of the profession or an unnecessary reinvention of something that already works.
Rev. Jesse Jackson’s Legacy and Three Lessons for Business Communication Leaders
Rev. Jesse L. Jackson’s life and leadership offer a powerful reminder to today’s business communication leaders that words matter most when they are rooted in fairness, used with purpose, and tied to real action.
AI and the New Mandate for Corporate Communications Leaders in 2026
As Applied Artificial Intelligence moves from hype to enterprise reality, corporate communications leaders are at a pivotal moment to either define how AI strengthens relevance, governance, and employee trust or risk having those decisions made for them elsewhere.
National Bar Association President Ashley Upkins reflects on the Legacy of Rev. Jesse L. Jackson, Sr.
As leaders across law, civil rights, and communications reflect on the passing of Rev. Jesse L. Jackson, Sr., National Bar Association President Ashley L. Upkins honors a legacy that reshaped American civic life and set an enduring standard for leadership rooted in courage, credibility, and action.
Closing the Gap on Activism Risk Through Investor Intelligence
As shareholder activism grows more sophisticated and costly, investor intelligence has become a critical early-warning system, giving IR teams the visibility they need to detect emerging threats sooner, prepare leadership more effectively, and protect long-term corporate value.

