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Streaming Wars Shift as YouTube Becomes Fall’s Real Battleground
New data shows the subscriber fight has cooled while YouTube becomes the marketing arena streaming platforms cannot ignore.
How Candy Giants Conquered Halloween Through Storytelling, Strategy and Screen Time
Turns out, analyzing candy brands is a lot like eating chocolate—you tell yourself it’s research, but really, it’s pure joy.
Jimmy Kimmel’s YouTube Comeback Shows the Power of Timely Relevance and Authentic Return
Jimmy Kimmel Live returned in September and dominated YouTube with a 305% spike in unique viewers, proving that authentic content and smart timing can drive massive engagement.
LEGO’s YouTube Surge Shows Why Shorts and Creators Are Reshaping Brand Engagement
LEGO is stacking serious momentum on YouTube by leaning into Shorts and creator-driven content—and communicators should pay close attention.
3 Billion Reasons Marketers Need Instagram Reels View Data Back
With Instagram hitting 3 billion users, Tubular Labs’ move to restore Reels view counts gives marketers the missing link to real performance.
Chloe Malle Takes the Helm at Vogue as Anna Wintour Redefines the Future of Fashion
Chloe Malle’s appointment to lead American Vogue shows why marketing communicators must master both legacy storytelling and digital-first growth.
Why Traditional Media Can’t Compete With the Swift Rise of Digital Giants
Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.
Howard Stern’s Fade from Influence Is Proving Legacy Media No Longer Commands Attention
As SiriusXM prepares to part ways with Howard Stern, marketing communicators must reassess how they define media influence.
Judge Napolitano Has Built an Empire on YouTube After Fox News Fall from Grace
After his headline-making exit from Fox News, Judge Andrew Napolitano has staged an extraordinary independent media comeback, turning YouTube into his new courtroom.
Shortform Surge and Longform Loyalty Reshape YouTube Playbook for Communicators
Tubular Labs’ June 2025 social video data reveals how YouTube success is now defined by strategic extremes, with lessons communicators cannot afford to ignore.
Colbert’s Exit Signals the End of Late Night as a Broadcast Powerhouse
Even as CBS ends The Late Show with Stephen Colbert, data shows his legacy—and lessons for communicators—extend far beyond late night.
New Analytics Tool Reshapes How Brands Spot Social Video Trends
A new analytics platform is changing how fast brands respond to trends and beat competitors to social video opportunities.
YouTube’s Weirdest Trends Are Winning and Brands Need to Catch Up
A new Tubular Labs report reveals the surprising rise of Minecraft marathons, 30-second cartoons, and brain rot memes—here’s what it means for your comms strategy.
Why Short Videos Might Be Killing Your Engagement Strategy
New research from Tubular Labs reveals that longer-form videos are outperforming ultra-short clips across TikTok, YouTube, and Facebook—challenging everything you thought you knew about social video strategy.
What Youth Problem? MLB Enters The TikTok Era
On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.
How e.l.f.’s Rhode Acquisition Unlocks a Whole New Audience—and a PR Powerhouse
With barely overlapping TikTok audiences, e.l.f. Beauty’s Rhode acquisition is a textbook communications coup for expanding reach, boosting earned media, and igniting culture.
Reflecting on Memorial Day with Gratitude for Sacrifice and the Power of Communication
As we honor Memorial Day, CommPRO reflects on the year’s defining stories that reshaped communication, leadership, and trust.
What Communicators Can Learn from the Savannah Bananas’ Social Media Masterclass
How a minor league baseball team became a major league brand lesson for communicators.
March Mayhem Creates Impressive Month For TV News Views
News audiences surged in March as YouTube and Facebook viewers turned to longer, policy-driven videos from CNN, CBS, and others—while Fox News rode Elon Musk and viral moments to massive gains.