New Analytics Tool Reshapes How Brands Spot Social Video Trends

Tubular Labs has launched a new analytics product called Tubular Viewpoint, a cross-platform social video tool designed to give brands and media organizations quick, actionable insights without requiring extensive data analysis.

The tool connects directly with platforms like YouTube, Facebook and Instagram, offering a streamlined view of content performance, audience behavior and competitive benchmarks. According to Tubular Labs, Viewpoint is built to support marketers and publishers navigating an increasingly fast-moving and budget-conscious digital landscape.

“Social video operates at lightning speed, with so much data available, it can be easy to get lost in the weeds of searches for content performance metrics and competitive data sets,” said Jill Nicholson, chief marketing officer at Chartbeat, the parent company of Tubular Labs. “Tubular Viewpoint is designed with action in mind, giving publisher and brand decision-makers quick access to the crucial social content insights they need, and then a roadmap of what to do next.”

The platform enables performance tracking across multiple channels, providing data on views, engagements and audience demographics. Users can benchmark their results against competitors across Tubular’s database of more than 45 million public creators.

Another key feature is early trend discovery, which helps brands identify emerging topics and whitespace opportunities through an interactive Content Opportunities graph. Intuitive dashboards with visuals such as heatmaps and forecasts are aimed at helping both analysts and senior leaders act quickly.

“Viewpoint helps put creators who may be coming into our space on our radar sooner,” said Glenn Freeman, editorial director at motorsports publication The Race. “And at the pace that the industry moves, the sooner you know about this stuff, the better chance you’ve got to act on it before it’s too late.”

“It’s visual, easy to use, and I can just throw a screenshot to the team without having to explain much,” added Bailey Cichon, social video producer at The Gazette. “The numbers speak for themselves.”