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3 Billion Reasons Marketers Need Instagram Reels View Data Back
With Instagram hitting 3 billion users, Tubular Labs’ move to restore Reels view counts gives marketers the missing link to real performance.
New Analytics Tool Reshapes How Brands Spot Social Video Trends
A new analytics platform is changing how fast brands respond to trends and beat competitors to social video opportunities.
Chartbeat Acquires FatTail to Streamline Advertising and Content Analytics
Chartbeat has acquired FatTail to integrate direct advertising solutions with its content analytics platform, aiming to help digital publishers optimize revenue and audience engagement.