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Publishers Risk Losing Readers as Monetization Outpaces Personalization
The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.
Vertical Dramas Are Booming and Most of the Industry Is Missing It
A mobile-first content revolution is underway, and communicators can’t afford to ignore it.
Tariffs Are Breaking Consumer Habits and Brands That Don’t Adapt Will Be Left Behind
Wunderkind’s latest survey shows how tariffs are reshaping consumer habits and why communicators must shift strategy to stay relevant.
New Analytics Tool Reshapes How Brands Spot Social Video Trends
A new analytics platform is changing how fast brands respond to trends and beat competitors to social video opportunities.
YouTube’s Weirdest Trends Are Winning and Brands Need to Catch Up
A new Tubular Labs report reveals the surprising rise of Minecraft marathons, 30-second cartoons, and brain rot memes—here’s what it means for your comms strategy.
Marketers Are Losing Control of Culture and That’s the Best Thing for Business
Nue Agency’s Beats + Bytes 2025 Halftime Report offers a strategic blueprint for marketers navigating the evolving intersection of technology, culture and commerce.
Executives Retreat From LGBTQ+ Messaging as Corporate Strategies Shift
Executives are dialing down LGBTQ+ messaging—here’s what’s behind the dramatic 90% drop and what it signals for inclusive leadership in 2025.
Creator Economy’s Q1 2025 Comeback Has Lessons for Communications Pros
The creator economy is maturing fast, and communications professionals who adapt to its executive hires, NYC dominance, and rising demand for talent partnerships will lead the next wave of brand storytelling.
Why Newsletter Advertising is the Next Big Opportunity for Brands
Newsletter advertising is quickly becoming a game-changer for brands, providing them a unique opportunity to reach highly specific, interest-driven communities.
2025 Will Redefine Communications and Those Who Don’t Adapt Will Be Left Behind
2025 is set to revolutionize communications, pushing professionals to innovate and adapt to new technologies or risk being left behind in an ever-evolving landscape.
Why 2025 Will Force Communications Professionals to Rethink Everything They Know
Marian Salzman’s 2025 trends reveal how communications professionals must adapt to the shifting global landscape, with local identities, personal climate responsibility, and the need for stability taking center stage.
Conversations That Matter in 2025
As we close the books on 2024, we thought it might be helpful to dog-ear a few pages—namely, those featuring three big conversations that mattered this year and will continue to grow in importance in 2025.
5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025
Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025—adapt now or risk being left behind!
Creator-Led Content Outshines Traditional Marketing as Brands Scramble to Adapt
The State of Creator Marketing 2024-2025 reveals how creator-driven content is revolutionizing brand engagement, delivering massive ROI and leaving traditional marketing in the dust.
Birnbach Communications Issues Key Media, Business and Tech Predictions for 2024
Birnbach Communications issued its 22nd annual list of top media and marketing trends for the upcoming year.
2024 Trends to Watch: A Snapshot for Communicators
In this complex ecosystem, it’s clear that communicators need a new playbook in 2024.
Five Smart Marketing and PR Trends for 2024
These PR and marketing trends can help you thrive in 2024.
Top Holiday Content Trends for Marketers This Season
As the 2023 holiday season kicks off, marketers, creators, and publishers find themselves navigating an increasingly complex socioeconomic environment, with consumers more conscientious about their spending habits.
Understanding Generational Preferences Leads to Key Insights for Communicators
Megan Fletcher, VP of Customer Marketing at Marigold, analyzed the 2023 U.S. Consumer Trends Report (CTI), providing valuable insights for public relations leaders by emphasizing the diverse expectations and preferences across generations.
What’s Trending, So Far, This Year in Marketing Communications
After launching the new CommPRO at the start of this year, I am thrilled to share that our top performing articles and events so far in 2023 focused on a wide range of important topics for the industry.

