CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Tan Sukhera 12/2/25 Tan Sukhera 12/2/25

Preparing the PR Mind for the AI Age

Davis + Gilbert’s latest insights highlight a growing gap between what PR firms aim for and what they deliver, underscoring the urgent need to strengthen judgment in the AI era.

CommPRO 10/14/25 CommPRO 10/14/25

Consumers Turn to AI and Transparency as Tariffs Reshape Shopping Habits

Wunderkind’s latest U.S. Tariffs Consumer Impact Survey reveals how price anxiety, AI, and transparency are redefining how Americans shop — and what communicators must do to keep trust and loyalty.

CommPRO 9/23/25 CommPRO 9/23/25

Publishers Risk Losing Readers as Monetization Outpaces Personalization

The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.

CommPRO 9/22/25 CommPRO 9/22/25

Cracker Barrel’s Branding Fumble Fuels Shareholder Revolt

Cracker Barrel’s failed rebrand became fuel for an activist revolt, with Truescope data showing Fox News and Trump coverage drove the backlash narrative.

CommPRO 9/11/25 CommPRO 9/11/25

Unexpected Brand Collaborations Drive Growth Across Beauty Gaming and Food

CommPRO 8/28/25 CommPRO 8/28/25

Shoppers Are Hunting for Deals and Ditching Brands as Tariffs Bite

Wunderkind’s latest survey reveals how inflation, tariffs and economic anxiety are reshaping consumer behavior — and what marketers must do to win loyalty now.

CoCreations 8/20/25 CoCreations 8/20/25

Generative AI Loses Its Shine as Marketers Turn to Data and Agents

Gartner’s 2025 Hype Cycle shows GenAI cooling while foundational AI tools and data rise in importance.

CommPRO 8/6/25 CommPRO 8/6/25

Americans Are Tired of Fake TV Families and Ready for the Truth

A groundbreaking study reveals audiences are demanding authentic stories about work, family and caregiving, communicators should pay attention.

CommPRO 7/22/25 CommPRO 7/22/25

Back-to-School Campaigns Risk Major Waste as Report Reveals Critical Data Inaccuracies

Truthset’s latest report uncovers data quality gaps that could tank ROI during the back-to-school season, urging communicators to rethink their targeting strategies.

Paul Kontonis 7/17/25 Paul Kontonis 7/17/25

Tariffs Are Breaking Consumer Habits and Brands That Don’t Adapt Will Be Left Behind

Wunderkind’s latest survey shows how tariffs are reshaping consumer habits and why communicators must shift strategy to stay relevant.

Eleanor Semeraro 7/15/25 Eleanor Semeraro 7/15/25

86% of Consumers Think Businesses Should Use Resources to Improve the Environment

Getty’s report “Sustainability at the Crossroads” highlights consumer sentiment around environmental issues.

CommPRO 7/10/25 CommPRO 7/10/25

New Analytics Tool Reshapes How Brands Spot Social Video Trends

A new analytics platform is changing how fast brands respond to trends and beat competitors to social video opportunities.

Fay Shapiro 7/3/25 Fay Shapiro 7/3/25

Freedom, Trust and the Power of Communication in a Changing America

Discover how the communications industry is embracing freedom, responsibility, and purpose in a rapidly changing media landscape.

Eleanor Semeraro 6/13/25 Eleanor Semeraro 6/13/25

Why Short Videos Might Be Killing Your Engagement Strategy

New research from Tubular Labs reveals that longer-form videos are outperforming ultra-short clips across TikTok, YouTube, and Facebook—challenging everything you thought you knew about social video strategy.

CommPRO 5/27/25 CommPRO 5/27/25

Americans Say They Understand Tariffs but Don’t Trust Companies to Play Fair

Megan Daniels of MX8 Labs reveals new survey data showing that Americans understand tariffs but are deeply skeptical of how companies and politicians use them.

CommPRO 5/15/25 CommPRO 5/15/25

What Communicators Can Learn from the Savannah Bananas’ Social Media Masterclass

How a minor league baseball team became a major league brand lesson for communicators.

John Cassillo 4/21/25 John Cassillo 4/21/25

March Mayhem Creates Impressive Month For TV News Views

News audiences surged in March as YouTube and Facebook viewers turned to longer, policy-driven videos from CNN, CBS, and others—while Fox News rode Elon Musk and viral moments to massive gains.

Paul Kontonis 4/13/25 Paul Kontonis 4/13/25

Creator Economy’s Q1 2025 Comeback Has Lessons for Communications Pros

The creator economy is maturing fast, and communications professionals who adapt to its executive hires, NYC dominance, and rising demand for talent partnerships will lead the next wave of brand storytelling.

CommPRO 3/11/25 CommPRO 3/11/25

Why Google Is Losing Ground and Social Video Is Taking Over the Internet

Social video has become the new search engine, reshaping how consumers discover content and make purchasing decisions—brands that fail to adapt risk fading into digital obscurity.

The Measure 3/8/25 The Measure 3/8/25

Dance Videos Trend Downward As Shorts Take Over Genre

Dance videos are still pulling in billions of views on YouTube, but shorter formats are dominating as YouTube Shorts now account for 86% of all dance video views.