March Mayhem Creates Impressive Month For TV News Views
An eventful March fueled yet another increase for TV news publishers across YouTube and Facebook, as recent data from Tubular Labs shows. As market fears grew and the Trump administration made waves with tariffs and sweeping policy changes, domestic audiences followed along on social video to stay informed.
A quick overview of how major U.S. TV news publishers grew viewers in March:
Fox News grew its U.S. unique viewers across Facebook and YouTube by 32% month-over-month, to 60.1 million, while minutes watched soared 26% to 1.6 billion (both 13-month highs).
ABC News saw modest gains, growing unique U.S. viewers by 5% and watch-time by 1% month-over-month.
CBS News increased its audience by 51%, with minutes watched up 29% vs. February.
MSNBC grew unique viewers by 20% and watch-time by 28%.
CNN’s unique viewers climbed by 21%, while watch-time jumped a staggering 80% month-over-month.
