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3 Billion Reasons Marketers Need Instagram Reels View Data Back
With Instagram hitting 3 billion users, Tubular Labs’ move to restore Reels view counts gives marketers the missing link to real performance.
Print Devotion Fuels Two Ad-Free Magazines Readers Keep For Years
Publisher Michael McCormick reveals how his ad-free magazines, Quiltfolk and homecooked, prove print still thrives when storytelling, craft, and community drive the business model.
Shortform Surge and Longform Loyalty Reshape YouTube Playbook for Communicators
Tubular Labs’ June 2025 social video data reveals how YouTube success is now defined by strategic extremes, with lessons communicators cannot afford to ignore.
Why Short Videos Might Be Killing Your Engagement Strategy
New research from Tubular Labs reveals that longer-form videos are outperforming ultra-short clips across TikTok, YouTube, and Facebook—challenging everything you thought you knew about social video strategy.
The Mr. Magazine Interview With Stephen Orr, Better Homes and Gardens New Editor-in-Chief
Stephen Orr is reinventing Better Homes and Gardens with a fresh, people-centered vision that honors its legacy while boldly embracing its multimedia future.
March Mayhem Creates Impressive Month For TV News Views
News audiences surged in March as YouTube and Facebook viewers turned to longer, policy-driven videos from CNN, CBS, and others—while Fox News rode Elon Musk and viral moments to massive gains.
Communications Town Hall to Address Media on the Brink as Fear and Lawsuits Crush
The upcoming Communications Town Hall will tackle the growing legal and political pressures on the media industry, following recent controversies over journalistic independence, corporate risk aversion, and content moderation.
Meta's Controversial Policy Change Takes Center Stage at the Communications Town Hall
Insights on the implications of Meta’s policy changes on misinformation, brand safety, and the evolving landscape of social media communication from industry leaders.
Is TikTok's Demise Imminent? Here's What Happens If the Ban Sticks
The clock is ticking for TikTok—find out what could happen if the ban goes through and how it will shake up social media forever.
Meta’s New Content Strategy Could Unleash Chaos and Hate Speech Online
Neil Foote warns that Meta's new content strategy could open the floodgates to unchecked hate speech and misinformation online.
Industry Leaders Unite Over Meta’s Misinformation Crisis in Communications Town Hall
Discover how industry leaders are coming together to tackle Meta’s misinformation dilemma in CommPRO’s groundbreaking Communications Town Hall.
Use These Measurement Tactics To Protect And Grow Your Comms Budget
Measuring with precision is essential to demonstrating the value of your work.
Measuring With Discretion Is Fundamental To Proving Your Work Matters.
Implement these measurement strategies to safeguard and expand your communications budget.
Exploring Social Video Trends with Insights to Enhance Communicators' Strategies
For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.
The Power of Social Video in Shaping Viewership Trends
The data reveals a vibrant start to 2024 for Hollywood, with significant month-over-month watch time and unique audience increases for Paramount, Walt Disney Co., and Comcast on Facebook and YouTube.
Facebook’s 20 Years of Evolution in Social Communications and Public Relations
We can only imagine the challenges, and changes that lie ahead including a few more conspiracy posts from your relatives along the way.
Beyond the Press And Into the Diverse Landscape of News Channels and Platforms
From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press