As brands gear up for the World Cup, this piece explores a smarter approach to earned media by looking beyond traditional sports coverage to reach broader, more receptive audiences.

In his recent That Said podcast conversation with Michael Zeldin, Elliot Williams, author of Five Bullets, goes beyond the facts of the Bernard Goetz case to examine something more enduring and more consequential: how media narratives take shape, gain momentum, and ultimately define public understanding.

As the industry continues to prioritize access, mentorship, and new voices, the Museum of Public Relations and PRWeek open applications for the third annual NextGen Awards, spotlighting the next generation of PR leaders.

As AI-generated performers enter mainstream advertising, new SAG-AFTRA rules are transforming talent usage into a high-stakes issue of compliance, compensation, and brand trust for marketers.

As Warner Bros. Discovery advances its Paramount Skydance deal with shareholder approval, the move underscores how high-stakes media M&A is becoming a defining test of strategic communications, trust, and narrative control.

Join Michael Zeldin and Elliot Williams for a timely conversation on Five Bullets and the Bernhard Goetz subway shooting, examining how a pivotal New York trial reshaped national debates on race, crime, and media influence.

As global convenings from The Page Society to The New York Times and the International Press Telecommunications Council signal a clear shift, content authentication is rapidly emerging as a critical foundation for trust, ethics, and accountability in communications and media.

In today’s interview room, it’s not your resume or your wardrobe that sets you apart, it’s how clearly and confidently you communicate when it counts.

As nominations open for the PRSA-NY 15 Under 35 Awards, CommPRO checked in with co-chairs Conor Douglass and Christina Kim on what they’re looking for and why this moment matters for emerging communications leaders.

As sustainability moves from messaging to measurable impact, communicators are redefining how brands build trust, credibility and relevance in a far more scrutinized Earth Day landscape.

CommPRO spoke with Heddy DeMaria, Chief Insights and Strategy Officer at HUNTER, to unpack the real shifts redefining how public relations is practiced, measured and valued right now.

CommPRO spoke with Dan Scorpio, Senior Managing Director in M&A and Activism, Strategic Communications at FTI Consulting, whose sharp perspective on shareholder activism makes clear that companies are now operating in a constant, high-stakes environment where preparation and strategic communications can no longer be reactive.

A veteran network insider looks at how broadcast news uses repetition and strategic teasing to capture attention and keep viewers engaged from the first headline to the final segment.

In this piece, dog sledding offers a powerful lens on how communicators can lead with clarity, resilience and trust in high pressure environments.

New data shows the creator economy is fragmenting into distinct models, forcing communicators to rethink how they align strategy, storytelling and trust across emerging, scaling and mature sectors.

As generative AI accelerates the scale of fake and manipulated content, the distinction between harmless “slop” and high-risk shadow content becomes a critical business issue for communications leaders and their clients.

As AI reshapes how content is discovered and cited, this article explores how webinars can serve as a more authoritative and structured source for communications teams.

A surge in demand for storytelling roles across communications is reshaping the industry, even as truly memorable brand stories remain surprisingly rare.

A new AI-powered playbook offers communications teams a practical, step-by-step system to streamline webinars from registration through post-event follow-up and drive more consistent results.

As Tax Day coverage floods the media, it offers a real-time look at how trust is built, lost and earned in a moment when people are actively looking for clarity.