CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO 9/23/25 CommPRO 9/23/25

Publishers Risk Losing Readers as Monetization Outpaces Personalization

The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.

CommPRO 9/23/25 CommPRO 9/23/25

Global Brands to Confront Climate Messaging During Climate Week

CommPRO 9/23/25 CommPRO 9/23/25

Big Tech’s H-1B Warnings Show the Risks of Panic Communication

Leaked memos show Google, Amazon, and Microsoft urging H-1B workers to rush home before new restrictions take effect.

CommPRO 9/22/25 CommPRO 9/22/25

Big Apple Awards Spotlight Innovation and Leadership in PR

The 2025 PRSA-NY Big Apple Awards delivered an inspiring night celebrating creativity, authenticity, and leadership across the communications industry.

CommPRO 9/22/25 CommPRO 9/22/25

Cracker Barrel’s Branding Fumble Fuels Shareholder Revolt

Cracker Barrel’s failed rebrand became fuel for an activist revolt, with Truescope data showing Fox News and Trump coverage drove the backlash narrative.

CommPRO 9/19/25 CommPRO 9/19/25

Reputation Is Everything as Stelters Spotlight PR’s Power to Shape Culture

The Stelters set the tone at PRSA-NY’s signature event, spotlighting reputation, creativity, and impact.

CommPRO 9/18/25 CommPRO 9/18/25

ABC Suspension of Jimmy Kimmel Signals New Risks for PR in Polarized Media

Jimmy Kimmel’s suspension by ABC reveals how political and corporate forces can swiftly silence voices, offering PR leaders urgent lessons in risk and reputation management.

Paul Kontonis 9/18/25 Paul Kontonis 9/18/25

YouTube Unveils AI Upgrades to Reshape Campaigns and Creator Partnerships

YouTube’s new AI tools could transform how marketers build campaigns, produce creative and optimize brand content.

CommPRO 9/17/25 CommPRO 9/17/25

Big Apple Awards 2025 Will Showcase a New Era of PR Leadership

The PR industry is preparing for the 2025 Big Apple Awards with top leaders set to take the stage.

CommPRO 9/16/25 CommPRO 9/16/25

Family Power and Local News Reinvention Signal Media’s Next Big Shift

Inside Eric Hoffman’s plan to scale a family publisher while a separate “Hoffmann” empire races to rebuild local news and demand better, more local stories.

CommPRO 9/15/25 CommPRO 9/15/25

Gilmore Girls Porch Reunion Outshines Golden Girls Tribute in Emmy Buzz

At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.

Arthur Solomon 9/15/25 Arthur Solomon 9/15/25

Mainstream Media Narratives Are Branding Democrats as Extreme and Republicans as Normal

Arthur Solomon argues that decades of media framing have helped the GOP while leaving Democrats struggling to define themselves — a lesson in narrative control every communicator must grasp.

CoCreations 9/13/25 CoCreations 9/13/25

Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check

Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

CommPRO 9/12/25 CommPRO 9/12/25

Podcasting Pioneer Todd Cochrane Remembered as Visionary Leader and Creator Advocate

Todd Cochrane’s passing at 61 leaves podcasting without one of its most passionate builders and voices.

Tom Madden 9/12/25 Tom Madden 9/12/25

PR’s Future Lies in Crisis, Creativity and Global Growth

Crisis management, globalism, and strategic partnerships continue to define the evolving power of PR.

CommPRO 9/11/25 CommPRO 9/11/25

Unexpected Brand Collaborations Drive Growth Across Beauty Gaming and Food

CommPRO 9/11/25 CommPRO 9/11/25

Why Michael Levy Is Betting on Print-Only in a Digital-First World

Summit Journal’s return under Michael Levy reveals why the future of premium storytelling might just be printed.

CommPRO 9/10/25 CommPRO 9/10/25

FGS Global Creates New Intelligence And Engagement Role, Appoints Aaron Kwittken to Lead

FGS Global has appointed comms-tech pioneer Aaron Kwittken as Global Head of Intelligence & Engagement, signaling the growing role of AI, analytics and data-driven strategy in the future of communications.

CommPRO 9/10/25 CommPRO 9/10/25

Smaller PR Agencies Overtake Giants in August Top 10 Rankings

A new wave of regional and mission-driven agencies is reshaping the PR power map.

Carol Kinsey Goman, Ph.D. 9/10/25 Carol Kinsey Goman, Ph.D. 9/10/25

Six Habits That Separate Compelling Communicators From Everyone Else

Learn six field-tested strategies that turn competent communication into compelling leadership.