CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO 9/19/25 CommPRO 9/19/25

Reputation Is Everything as Stelters Spotlight PR’s Power to Shape Culture

The Stelters set the tone at PRSA-NY’s signature event, spotlighting reputation, creativity, and impact.

CommPRO 9/18/25 CommPRO 9/18/25

ABC Suspension of Jimmy Kimmel Signals New Risks for PR in Polarized Media

Jimmy Kimmel’s suspension by ABC reveals how political and corporate forces can swiftly silence voices, offering PR leaders urgent lessons in risk and reputation management.

Paul Kontonis 9/18/25 Paul Kontonis 9/18/25

YouTube Unveils AI Upgrades to Reshape Campaigns and Creator Partnerships

YouTube’s new AI tools could transform how marketers build campaigns, produce creative and optimize brand content.

CommPRO 9/17/25 CommPRO 9/17/25

Big Apple Awards 2025 Will Showcase a New Era of PR Leadership

The PR industry is preparing for the 2025 Big Apple Awards with top leaders set to take the stage.

CommPRO 9/16/25 CommPRO 9/16/25

Family Power and Local News Reinvention Signal Media’s Next Big Shift

Inside Eric Hoffman’s plan to scale a family publisher while a separate “Hoffmann” empire races to rebuild local news and demand better, more local stories.

CommPRO 9/15/25 CommPRO 9/15/25

Gilmore Girls Porch Reunion Outshines Golden Girls Tribute in Emmy Buzz

At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.

Arthur Solomon 9/15/25 Arthur Solomon 9/15/25

Mainstream Media Narratives Are Branding Democrats as Extreme and Republicans as Normal

Arthur Solomon argues that decades of media framing have helped the GOP while leaving Democrats struggling to define themselves — a lesson in narrative control every communicator must grasp.

CoCreations 9/13/25 CoCreations 9/13/25

Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check

Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

CommPRO 9/12/25 CommPRO 9/12/25

Podcasting Pioneer Todd Cochrane Remembered as Visionary Leader and Creator Advocate

Todd Cochrane’s passing at 61 leaves podcasting without one of its most passionate builders and voices.

Tom Madden 9/12/25 Tom Madden 9/12/25

PR’s Future Lies in Crisis, Creativity and Global Growth

Crisis management, globalism, and strategic partnerships continue to define the evolving power of PR.

CommPRO 9/11/25 CommPRO 9/11/25

Unexpected Brand Collaborations Drive Growth Across Beauty Gaming and Food

CommPRO 9/11/25 CommPRO 9/11/25

Why Michael Levy Is Betting on Print-Only in a Digital-First World

Summit Journal’s return under Michael Levy reveals why the future of premium storytelling might just be printed.

CommPRO 9/10/25 CommPRO 9/10/25

FGS Global Creates New Intelligence And Engagement Role, Appoints Aaron Kwittken to Lead

FGS Global has appointed comms-tech pioneer Aaron Kwittken as Global Head of Intelligence & Engagement, signaling the growing role of AI, analytics and data-driven strategy in the future of communications.

CommPRO 9/10/25 CommPRO 9/10/25

Smaller PR Agencies Overtake Giants in August Top 10 Rankings

A new wave of regional and mission-driven agencies is reshaping the PR power map.

Carol Kinsey Goman, Ph.D. 9/10/25 Carol Kinsey Goman, Ph.D. 9/10/25

Six Habits That Separate Compelling Communicators From Everyone Else

Learn six field-tested strategies that turn competent communication into compelling leadership.

Tom Madden 9/9/25 Tom Madden 9/9/25

I Was Punched Into PR and Never Looked Back

A street-level shock launched this PR veteran into a lifetime of persuasive storytelling, with lessons communicators still need to hear today.

Simon Erskine Locke 9/9/25 Simon Erskine Locke 9/9/25

Communicators Must Act as Trust in Digital Content Erodes Toward Zero

Authentication technologies like digital watermarking are fast becoming a necessity, not a luxury.

Fay Shapiro 9/8/25 Fay Shapiro 9/8/25

From Oil Spills to TikTok Crises CommPRO Marks 15 Years of Transformation

CommPRO celebrates 15 years by reflecting on the PR challenges of 2010 and the bold opportunities shaping communications today.

Simon Erskine Locke 9/5/25 Simon Erskine Locke 9/5/25

Trump’s Department of War Rebrand Signals America’s New Era of Aggression

Trump’s rebrand of the Pentagon challenges Roosevelt’s wisdom and raises global risks.

CommPRO 9/5/25 CommPRO 9/5/25

Gen Z Messaging Mastered by Copywriter Who Writes Like a Real Person

In this episode of Explain it to a Teenager, Weber Shandwick copywriter Lauren King reveals how she makes brand content resonate by sounding real, not rehearsed.