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Agency Spotlight, Live Events, Thought Leadership Monica Caponigro, Managing Director, Bobbie & Kelsey Labrot, SVP, HUNTER Agency Spotlight, Live Events, Thought Leadership Monica Caponigro, Managing Director, Bobbie & Kelsey Labrot, SVP, HUNTER

What Cannes Lions Revealed About the Future of Creator Marketing

A week at the Cannes Lions Festival of Creativity revealed that while AI dominated the conversation, the creator economy emerged as the driving force reshaping how brands, communicators, and marketers build trust and tell stories.

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Opinion, Thought Leadership Arthur Solomon Opinion, Thought Leadership Arthur Solomon

Political Feelings Should Not Affect America’s 250th Birthday

In this opinion piece, veteran PR executive and commentator Arthur Solomon argues that artists who declined to participate in events marking America’s 250th birthday may have missed a more effective opportunity to express their views, while offering lessons for communicators about protest, public perception, and the unintended consequences of turning away from the spotlight.

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