Bose shares how authentic, long-term creator partnerships built on passion, culture, and purpose redefine modern influencer marketing.

As scrutiny shifts from DEI to ESG, communicators must rethink how they frame sustainability and shareholder strategy to maintain credibility and trust.

At ARF Creative Effectiveness 2025, Experian’s Nicole Dancel revealed how the brand’s creative strategy makes finance relatable by pairing influencer authenticity with data-driven storytelling.

Amazon’s Tiffany Pedersen revealed how brand purpose, employee advocacy, and AI are reshaping how companies attract both customers and talent.

Veteran reporters turned creators shared how Substack, YouTube, and podcasts are rewriting media trust and opportunity for communicators.

SeeHer’s Advertising Week event proved inclusive storytelling is more than moral — it’s measurable. Here’s what communicators must learn from the brands leading the charge.

Chuck Todd laid out his vision for rebuilding trust in journalism—by reinventing local news as a business built around service, sports, and community.

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

John Kelly’s Dummy magazine is a masterclass in media reinvention through passion, print and purpose.

At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.

From full-funnel obsession to data storytelling and fandom strategy, Canvas Worldwide’s Paul Woolmington dropped a masterclass on where media, creativity, and culture are heading.

An inside look at how one of PR’s top leaders would tackle the escalating Tylenol controversy.

AI is rewriting how people find information and PR has the chance to lead this shift.

A provocative look at why storytellers must prioritize people’s wallets over polar bears to drive climate progress.

A rare look inside The New Yorker’s editorial brain trust reveals lessons every communicator can use.

A candid CommPRO Town Hall in New York challenged executives to move beyond greenwashing, embrace transparency, and anchor messaging in material action.

A roadmap for boards and executives to avoid costly mistakes when facing activist investors.

Senior communicators made clear that honest storytelling is the only path to overcoming climate fatigue and building trust.

Kenvue’s Aman Singh told communicators at Climate Week, to lean into fatigue and prioritize audiences over perfection

At Climate Week, Allison Worldwide’s Whitney Dailey urged communicators to ground sustainability stories in everyday life.