CommPRO|Industry News
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Why Comics, Print and Passion Still Matter in an AI World
John Kelly’s Dummy magazine is a masterclass in media reinvention through passion, print and purpose.
Wendy’s “Tendys” Proves Authentic Branding Still Wins the Chicken Wars
At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.
Why Canvas CEO Paul Woolmington Says Full-Funnel Thinking Is the Future of Communications
From full-funnel obsession to data storytelling and fandom strategy, Canvas Worldwide’s Paul Woolmington dropped a masterclass on where media, creativity, and culture are heading.
Tylenol’s Crisis Tests Crisis Communications Playbook, Says Lori Russo
An inside look at how one of PR’s top leaders would tackle the escalating Tylenol controversy.
AI Search is Creating PR’s Biggest Reinvention Moment Yet
AI is rewriting how people find information and PR has the chance to lead this shift.
The Best Climate Messages Aren’t About Climate
A provocative look at why storytellers must prioritize people’s wallets over polar bears to drive climate progress.
Inside The New Yorker’s Masterclass On Storytelling That Every Communicator Must Hear
A rare look inside The New Yorker’s editorial brain trust reveals lessons every communicator can use.
Communications Leaders Push for Truth and Accountability in Storytelling
A candid CommPRO Town Hall in New York challenged executives to move beyond greenwashing, embrace transparency, and anchor messaging in material action.
Why Every Public Company Should Have a Plan for Engaging With an Activist Investor
A roadmap for boards and executives to avoid costly mistakes when facing activist investors.
Truth Is the Only Foundation for Climate Storytelling
Senior communicators made clear that honest storytelling is the only path to overcoming climate fatigue and building trust.
Audience First Storytelling Is the Cure for Communication Fatigue
Kenvue’s Aman Singh told communicators at Climate Week, to lean into fatigue and prioritize audiences over perfection
Simplicity in Messaging Cuts Through Fatigue
At Climate Week, Allison Worldwide’s Whitney Dailey urged communicators to ground sustainability stories in everyday life.
Stagecraft vs Statecraft at the UN General Assembly
Trump’s 56-minute UN speech is a masterclass in presence under pressure and a cautionary tale about message discipline, facts, and logistics.
Enlightenment Powers PR and Creates Rainbows of Influence
Public relations thrives when credibility, crisis skills and colorfully shared insights capture attention.
The Rise of the Regionals Challenges Global PR Dominance
Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.
YouTube Unveils AI Upgrades to Reshape Campaigns and Creator Partnerships
YouTube’s new AI tools could transform how marketers build campaigns, produce creative and optimize brand content.
Family Power and Local News Reinvention Signal Media’s Next Big Shift
Inside Eric Hoffman’s plan to scale a family publisher while a separate “Hoffmann” empire races to rebuild local news and demand better, more local stories.
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.
PR’s Future Lies in Crisis, Creativity and Global Growth
Crisis management, globalism, and strategic partnerships continue to define the evolving power of PR.
Why Michael Levy Is Betting on Print-Only in a Digital-First World
Summit Journal’s return under Michael Levy reveals why the future of premium storytelling might just be printed.

