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Avatar’s Fan Energy Surges as Mainstream Buzz Lags Ahead of Release
Data reveals why Avatar’s loyalists roar online while the wider social web stays surprisingly quiet before the franchise’s next mega-release.
Media Intelligence Pioneer John Croll Redefines the Future of Communications Insight
John Croll shares lessons for communicators on transforming data into strategic foresight and leadership advantage.
Podcast Advertising’s New Power Play Reshapes Brand Strategy
Acast’s 2025 Podcast Pulse report reveals that podcasts now rival — and often outperform — traditional media in attention, trust, and brand influence.
How Candy Giants Conquered Halloween Through Storytelling, Strategy and Screen Time
Turns out, analyzing candy brands is a lot like eating chocolate—you tell yourself it’s research, but really, it’s pure joy.
Layoff Lessons Every Communicator Must Learn from Corporate America’s Crisis Missteps
From Amazon’s AI layoffs to Target’s timeline backlash, the latest wave of corporate job cuts reveals a defining test for crisis communication credibility.
TikTok’s U.S.–China Deal Redefines Global Trust and Messaging in the Age of Algorithmic Power
The U.S.–China framework deal over TikTok is a communications case study in global trust, tech diplomacy, and narrative control.
Amazon’s Massive Layoffs Reveal How AI Is Rewriting Corporate Communications
As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.
Stagecraft vs Statecraft at the UN General Assembly
Trump’s 56-minute UN speech is a masterclass in presence under pressure and a cautionary tale about message discipline, facts, and logistics.
Big Apple Awards Spotlight Innovation and Leadership in PR
The 2025 PRSA-NY Big Apple Awards delivered an inspiring night celebrating creativity, authenticity, and leadership across the communications industry.
Cracker Barrel’s Branding Fumble Fuels Shareholder Revolt
Cracker Barrel’s failed rebrand became fuel for an activist revolt, with Truescope data showing Fox News and Trump coverage drove the backlash narrative.
Reputation Is Everything as Stelters Spotlight PR’s Power to Shape Culture
The Stelters set the tone at PRSA-NY’s signature event, spotlighting reputation, creativity, and impact.
Big Apple Awards 2025 Will Showcase a New Era of PR Leadership
The PR industry is preparing for the 2025 Big Apple Awards with top leaders set to take the stage.
Gilmore Girls Porch Reunion Outshines Golden Girls Tribute in Emmy Buzz
At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.
Prominent Voices from New York News to Lead 2025 PRSA-NY Big Apple Awards
CNN’s Brian Stelter and Spectrum News NY1’s Jamie Stelter will lead the 2025 PRSA-NY Big Apple Awards, continuing a tradition of connecting New York’s PR and journalism leaders.
PRSA-NY Unveils 2025 Big Apple Awards Shortlist Highlighting PR Brilliance
PRSA-NY has announced the 2025 Big Apple Awards shortlist, spotlighting the year’s most groundbreaking PR campaigns ahead of a star-studded celebration at Sony Hall.
Truescope Appoints Tressa Robbins as Vice President of Client Success
Robbins brings over 20 years of experience in the media monitoring and PR industries to her new role, where she will serve Truescope’s North American and global clients.
Celebrating Independence and the Power of Communication
As the publisher of CommPRO, a platform dedicated to communications professionals, the 4th of July holds a special place in my heart.
Looking Back on 2023, the Most Popular CommPRO Year Yet
From thought leadership articles that challenged conventional wisdom to impactful news stories that shaped the industry landscape, 2023 was a year of growth, learning, and critical insights.
CommPRO Unveils Exciting Lineup of 2024 Innovations Summits to Shape the Future of PR and Communications
These dynamic events bring together industry leaders to share their invaluable experiences and insights on pressing issues in the public relations and communications field.
Todd Murphy Elected President of FIBEP Board of Directors
With over 130 members across 60 countries, FIBEP serves as a vital resource for industry leaders seeking globally-driven, enterprise-scale solutions in media and news monitoring, media analysis, public relations (PR) distribution, journalist databases, consulting services, and Software as a Service (SaaS) platforms.

