As February moves quickly, Black History Month at 100 offers a timely moment to pause and reflect on how history, storytelling, and representation continue to shape leadership, culture, and communications today.

For Valentine’s Day, chocolate steals the spotlight, with artisan and luxury brands using mood, craft and storytelling to turn a simple indulgence into something that feels personal, playful and a little irresistible.

As public trust continues to erode and leaders operate under constant scrutiny, the challenge of communicating with credibility has never been more complex or more important. For today’s communicators, trust is not assumed. It is built slowly, tested often, and can disappear in a single news cycle.

As AI reshapes how Super Bowl advertising is built, bought, and measured, Super Bowl 2026 marks a clear shift from experimentation to expectation for brands under the brightest spotlight.

In a wide-ranging conversation, Chris Matthews reflects on leadership, credibility and what communicators need to understand about earning trust in today’s fractured media environment.

From AI and trust to reputation and national positioning, Davos 2026 reinforced how communications leaders are shaping the global conversation, not just responding to it.

As global leaders head to Davos for the World Economic Forum’s 2026 meeting, communicators are watching closely, because what leaders say, how they show up and how authentically they engage has never mattered more.

As brands head into 2026, New Year’s resolution marketing is shifting away from big promises toward credibility, restraint and long-term trust.

Held each January in Las Vegas, CES has become a global stage where technology, media, investment and policy converge, and Truescope data shows that the scale of CES 2026 coverage ensures the ideas introduced there will shape tech and business conversations worldwide almost instantly.

As the IPO market heats up heading into 2026, Truescope data shows that the biggest upcoming listings will test not just investor appetite, but how well companies can manage scrutiny, trust and narrative at scale.

As CES 2026 gets closer, it’s becoming clear that the tone of the show is shifting, and PR and marketing teams should be paying attention. Looking across platform-specific media data, including analysis from Truescope, one pattern stands out. Coverage is moving away from big, splashy product reveals and toward a more practical question that audiences seem to care about more. How does AI actually show up in everyday life?

This article draws on insights from the latest episode of That Said with Michael Zeldin featuring CNN’s Dr. Sanjay Gupta, alongside workplace wellness data from Truescope, a media intelligence and analytics platform that tracks workforce, business and societal trends, to explore how chronic pain, stress and culture intersect in today’s communications workplace.

Data reveals why Avatar’s loyalists roar online while the wider social web stays surprisingly quiet before the franchise’s next mega-release.

John Croll shares lessons for communicators on transforming data into strategic foresight and leadership advantage.

Acast’s 2025 Podcast Pulse report reveals that podcasts now rival — and often outperform — traditional media in attention, trust, and brand influence.

Turns out, analyzing candy brands is a lot like eating chocolate—you tell yourself it’s research, but really, it’s pure joy.

From Amazon’s AI layoffs to Target’s timeline backlash, the latest wave of corporate job cuts reveals a defining test for crisis communication credibility.

The U.S.–China framework deal over TikTok is a communications case study in global trust, tech diplomacy, and narrative control.

As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.

Trump’s 56-minute UN speech is a masterclass in presence under pressure and a cautionary tale about message discipline, facts, and logistics.