CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agency Spotlight
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Business Ethics
- Business Leadership
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- Company Culture
- Conferences
- Corporate Communications
- Corporate Social Respo...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Digital Reputation
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
- Future of Information
- Future of Innovation
- Global Advertising
- Global Women's Leaders...
- Government Communications
- Green & Cause Mark...
Digital Wellness Day Is a Signal for Communicators, Not Just a Moment
As Digital Wellness Day highlights the growing tension between AI, productivity, and burnout, communicators have an opportunity to reshape how organizations talk about technology, focus, and the future of work.
PRSA-NY Big Apple Awards 2026 Invite NYC’s Best Work to Enter Now
As momentum builds across New York, the PRSA-NY Big Apple Awards 2026 are bringing the communications community together to celebrate standout work and invite the industry’s best to step forward and be recognized.
Earth Day and the New Standard for Sustainability Communication
As sustainability moves from messaging to measurable impact, communicators are redefining how brands build trust, credibility and relevance in a far more scrutinized Earth Day landscape.
What Tax Day Reveals About Trust, Clarity and the Role of Communicators
As Tax Day coverage floods the media, it offers a real-time look at how trust is built, lost and earned in a moment when people are actively looking for clarity.
What Easter Candy Tells Us About Consumer Behavior Right Now
Now that Easter has passed, Truescope data shows that what consumers search for doesn’t always align with what they buy, underscoring how behavior is shifting in real time..
Got Great PR Work? Submit It to the 2026 Big Apple Awards in NYC
If you’ve got a campaign you can’t stop talking about, now’s your moment to submit it to the 2026 PRSA-NY Big Apple Awards in New York City.
NewFronts Opens in NYC as AI, CTV and Real-Time Media Reshape How Video Performs
As NewFronts opens today in New York, the shift from planned media to always-on, AI-driven video is accelerating and communicators are being pulled closer to performance, not just storytelling.
March Madness Coverage Gap Men Lead Women Surge, AI Accelerates the Shift
March Madness coverage data shows a clear gap in scale between men’s and women’s basketball, but the faster growth on the women’s side signals a shift communicators should not ignore.
Oscars Move to YouTube Signals the Future of the Awards Show
As global audiences reacted to the Oscars across digital platforms, the Academy’s landmark decision to move the ceremony to YouTube beginning in 2029 highlights how even the most iconic entertainment brands are adapting to a platform-driven media landscape.
Barbie Turns 67 and the Media Still Can’t Stop Talking About Her
As Barbie turns 67, nationwide media coverage shows how a toy launch became one of the most enduring brand stories in modern culture.
Communications Leaders Reflect on the Meaning of International Women’s Day
In honor of International Women’s Day, CommPRO is proud to spotlight the insights of extraordinary women whose leadership, judgment, and voice continue to shape the communications profession and the conversations that move organizations and communities forward.
Women’s History Month and a New Conversation About Trust in Communications
As Women’s History Month unfolds, brands are spotlighting women leaders and entrepreneurs while CommPRO convenes a candid town hall to explore how trust and reputation are actually managed inside organizations.
How AI Is Reshaping IPO Investor Relations
As IPO narratives form earlier and scrutiny intensifies, investor relations experts say AI is fundamentally changing how companies pressure-test their story, benchmark against peers, and build credibility with the public markets.
Black History Month at 100, Time to Pause
As February moves quickly, Black History Month at 100 offers a timely moment to pause and reflect on how history, storytelling, and representation continue to shape leadership, culture, and communications today.
Why Valentine’s Candy Storytelling Still Works
For Valentine’s Day, chocolate steals the spotlight, with artisan and luxury brands using mood, craft and storytelling to turn a simple indulgence into something that feels personal, playful and a little irresistible.
Leadership Lessons on Trust When Credibility Is Harder to Earn
As public trust continues to erode and leaders operate under constant scrutiny, the challenge of communicating with credibility has never been more complex or more important. For today’s communicators, trust is not assumed. It is built slowly, tested often, and can disappear in a single news cycle.
Why Super Bowl 2026 Feels Like a Turning Point for AI Advertising
As AI reshapes how Super Bowl advertising is built, bought, and measured, Super Bowl 2026 marks a clear shift from experimentation to expectation for brands under the brightest spotlight.
Chris Matthews on Leadership, Credibility and Trust in Today’s Media Climate
In a wide-ranging conversation, Chris Matthews reflects on leadership, credibility and what communicators need to understand about earning trust in today’s fractured media environment.
Davos 2026 Shows Why Communicators Matter More Than Ever
From AI and trust to reputation and national positioning, Davos 2026 reinforced how communications leaders are shaping the global conversation, not just responding to it.
Davos 2026 Where Dialogue Meets the Real Test of Leadership
As global leaders head to Davos for the World Economic Forum’s 2026 meeting, communicators are watching closely, because what leaders say, how they show up and how authentically they engage has never mattered more.

