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Can Communicators Revive Interest in "Made in the USA"?
As tariffs rise and trade tensions grow, new research suggests the power of the “Made in the USA” label is shifting, forcing manufacturers and communicators to rethink how they position domestic production across both consumer and business markets.
What Brands Need for Fashion Week 2026
Fashion Week is no longer just a moment on the runway but a year-round branding engine that rewards the brands who show up with purpose, strategy and storytelling that lasts long after the final spotlight fades.
Sustainability Enters a Pragmatic Era, Raising the Stakes for Investor Relations Teams
Corbin Advisors’ new research shows investors doubling down on materiality, governance and long-term value, signaling a critical moment for IR teams to strengthen sustainability narratives.
Sustainability Messaging Must Evolve or Risk Losing Investors
As investor priorities shift, companies must embed sustainability into their core growth strategies or risk being left behind.
86% of Consumers Think Businesses Should Use Resources to Improve the Environment
Getty’s report “Sustainability at the Crossroads” highlights consumer sentiment around environmental issues.
Bridging Climate Communication Across Diverging Global Priorities
The U.S. and EU are sending different climate signals—here’s how businesses and communicators can navigate the messaging gap and build trust through clarity and consistency.
Climate Week Town Hall to Address the Future of Sustainability Storytelling
At Climate Week 2025, CommPRO’s Communications Town Hall will unite industry leaders to confront the challenge of communicating climate action credibly, creatively and transparently.
Events Face Disruption Again as AI, Gen Z, and Sustainability Drive the Future
The events industry is once again at a crossroads—and this time, AI, Gen Z, and green innovation are leading the charge.
Why Environmental Marketing in 2025 Could Backfire on Your Brand Big Time
In a year where greenwashing won’t cut it, top brand leaders reveal why environmental messaging in 2025 demands proof, not performance.
Why 2025 Will Force Communications Professionals to Rethink Everything They Know
Marian Salzman’s 2025 trends reveal how communications professionals must adapt to the shifting global landscape, with local identities, personal climate responsibility, and the need for stability taking center stage.
United in Sustainable Development? Tech, Humanity, and the UN SDGs
Seventy-nine years after the UN's founding, the world stands at a critical juncture, and with only 17% of Sustainable Development Goals on track, technology and innovation hold the key to reinvigorating global progress.
Key Trends and Predictions for Cannes Lions 2024
As the Cannes Lions Festival of Creativity quickly approaches, some of the hot discussions that will shape future industry trends are bubbling up.
The Power of Storytelling Through Packaging
As we celebrate Earth Day, it's paramount to spotlight companies like Lobster Anywhere, a renowned Maine-based seafood purveyor, that exemplify this strategy with exceptional skill.
Oliver Franklin-Wallis, Author, ‘Wasteland: The Secret World of Waste and the Urgent Search for a Cleaner Future’
Join Michael in his conversation with Oliver Franklin-Wallis as they discuss him new book, Wasteland: The Secret World of Waste and the Urgent Search for a Cleaner Future which takes inside the secretive multi-billion-dollar waste management industry and shares a blueprint for building a healthier and more sustainable future before we are buried in our own trash.
CCOs At the Epicenter of Disruption
If you closely observe the nation’s leading corporations, you’ll notice there’s been a pendulum shift in the chief communications officer’s role.
Insights for PR Executives Navigating ESG Challenges
A recent Mazars report titled "C-suite ESG Insights: Navigating Sustainability Trends and Challenges" delves into the burgeoning realm of sustainability, shedding light on crucial trends, priorities, and challenges that businesses must address.
The Impact Of Sustainability On The Customer Relations Of The Millennials and Zoomers
Creating a clear and identifiable company image for consumers is of utmost importance. A clean company image will have a more significant impact than companies might think.
Activating, Accelerating and Improving to Build a Sustainability Program
A sustainability program helps meet stakeholder expectations and enhances competitive advantage through a well-rounded approach to risk management.
The Case for Upskilling Today’s Leaders With Sustainability
Rapid growth is outpacing the current availability of sustainable skill sets in the job market: shockingly, just 17% of businesses that set sustainability targets are tracking to meet them.

