As AI reshapes how people discover and evaluate information, communicators are confronting a growing credibility gap where trust, not visibility alone, is becoming the true measure of influence.

As workforce communications becomes central to reputation strategy, MWW’s latest move reflects how agency growth today is increasingly driven by culture, employee engagement, and business transformation.

As AI increasingly shapes first impressions before any human interaction, communications leaders are being challenged to rethink how reputation is formed, managed, and measured in a machine-first world.

As momentum builds across New York, the PRSA-NY Big Apple Awards 2026 are bringing the communications community together to celebrate standout work and invite the industry’s best to step forward and be recognized.

CommPRO spoke with Heddy DeMaria, Chief Insights and Strategy Officer at HUNTER, to unpack the real shifts redefining how public relations is practiced, measured and valued right now.

New data shows the creator economy is fragmenting into distinct models, forcing communicators to rethink how they align strategy, storytelling and trust across emerging, scaling and mature sectors.

A new AI-powered playbook offers communications teams a practical, step-by-step system to streamline webinars from registration through post-event follow-up and drive more consistent results.

As Tax Day coverage floods the media, it offers a real-time look at how trust is built, lost and earned in a moment when people are actively looking for clarity.

As AI becomes embedded in everyday digital experiences, new data from Shift Browser’s 2026 AI Consumer Insights Survey shows that while adoption is rising quickly, trust increasingly depends on transparency, user control, and clear accountability.

Now that Easter has passed, Truescope data shows that what consumers search for doesn’t always align with what they buy, underscoring how behavior is shifting in real time..

A new platform from Five Blocks is giving communications teams something they have not had before, a clear view into how AI is shaping and telling their brand story.

CommPRO sat down with PhotoShelter CEO Andrew Fingerman to discuss new survey findings showing that while AI is accelerating content creation, many marketing and communications teams are still struggling to drive engagement, stand out and keep quality control in place.

In an era when disinformation and false claims can spread across digital platforms in minutes, a former Atlantic City lifeguard shares how the instincts that once saved swimmers now help business leaders protect their reputations.

As brands prepare for the United States’ 250th anniversary, PR professionals face a familiar challenge: how to break through the noise and create programs that deliver real news value, not just another promotion lost in the clutter.

As Barbie turns 67, nationwide media coverage shows how a toy launch became one of the most enduring brand stories in modern culture.

As Women’s History Month unfolds, brands are spotlighting women leaders and entrepreneurs while CommPRO convenes a candid town hall to explore how trust and reputation are actually managed inside organizations.

As brands assess the real return on Olympic sponsorships, this piece explores how smart PR can extend those high-profile associations long after the closing ceremonies.

As the 2026 Winter Olympics approach, this op-ed examines how brands can prepare for scrutiny, manage risk, and use smart public relations to stand out on one of the world’s most visible stages.

As AI reshapes how Super Bowl advertising is built, bought, and measured, Super Bowl 2026 marks a clear shift from experimentation to expectation for brands under the brightest spotlight.

As CES continues to grow louder and more competitive, the brands and PR teams that break through are the ones that start planning far earlier than the show floor suggests, treating CES not as a moment, but as a year-round storytelling opportunity.