As the 2026 Winter Olympics approach, this op-ed examines how brands can prepare for scrutiny, manage risk, and use smart public relations to stand out on one of the world’s most visible stages.

As CES continues to grow louder and more competitive, the brands and PR teams that break through are the ones that start planning far earlier than the show floor suggests, treating CES not as a moment, but as a year-round storytelling opportunity.

As the Super Bowl continues to dominate culture and media, winning in 2026 is less about buying attention and more about earning relevance through smart, integrated brand storytelling.

AI may be everywhere right now, but its growing impact on how businesses operate and communicate makes it something leaders will need to plan for well beyond 2026.

We explore how AI-driven interfaces, illustrated by the Walmart and OpenAI partnership, are quietly becoming the first decision-making layer for consumers and reshaping how brands show up across commerce, search and content platforms.

As the Winter Olympic Games in Milan-Cortina approach, brands and organizers are once again confronting a familiar reality: protests are an expected part of the Olympics, and preparation is critical to protecting brand reputation.

As tariffs rise and trade tensions grow, new research suggests the power of the “Made in the USA” label is shifting, forcing manufacturers and communicators to rethink how they position domestic production across both consumer and business markets.

One thing is certain: ads are everywhere in Paris this summer.

"They share our vision for building brands by combining disruptive creativity with personalized experiences, informed by technology,” stated Jacqueline Long, President of Evins Communications.

Surveys have shown that consumers want a brand to take a stand on the various political and social issues that are confronting our nation.