LEGO is stacking serious momentum on YouTube by leaning into Shorts and creator-driven content—and communicators should pay close attention.

YouTube’s new AI tools could transform how marketers build campaigns, produce creative and optimize brand content.

Cracker Barrel’s logo reversal proves once again that ignoring your audience can turn branding into a full-blown crisis.

As MSNBC becomes MS NOW, communicators must weigh the risks of rebranding heritage into ambiguity.

Arthur Solomon exposes how everyday consumer experiences—from ink cartridges to political promises—reveal a society designed to mislead.

Public relations is finally shedding its reputation problem by proving its measurable impact with data-driven results.

Discover how Kraft Heinz turned cultural quirks into 6.8B impressions—and why passion points may be your brand's most underutilized asset.

Marketing’s black box is finally being opened and AI is turning brand storytelling into a science, say top execs from Disney, Mars, and WndrCo.

As politics reshape the business landscape, corporate communicators must lead with clarity and conviction to protect trust, manage risk, and steer brands through turbulence.

From Digitas to Revry to Vizio, one veteran marketer breaks down what it really takes to deliver a NewFront that commands attention and drives results.

Pulling back on brand investment during economic downturns may seem prudent, but history shows it’s the quickest way to lose relevance, trust, and market share to bolder competitors.

Cracker Barrel’s 2024 social media controversies—ranging from a discrimination scandal to backlash over policy changes—highlight the brand’s ongoing struggle to manage digital crises effectively.

Discover how AI is transforming influencer marketing strategies, but at what cost to authenticity and human connection?

Ruder Finn, a renowned communications and integrated marketing agency appointments Corinne Gudovic taking on the role of Head of Consumer and Tera Miller stepping in as Head of Creative Planning.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

The report delves into attitudes and generational differences concerning personalization, privacy, messaging, advertising, and brand loyalty.

Amidst this dynamic environment, Media.com empowers communicators to regain control of their reputation, swiftly respond to misinformation, share their stories free from interference, and stay informed about topics of interest.

Insights from the M100 judges on unlocking the immersive media for brands in 2024.

Simple lessons for communicators from Rite Aid’s bankruptcy announcement.

What’s the impact of an effective brand visibility and brand awareness strategy on your bottom line? That's something worth exploring.