What America’s Halloween candy conversation tells us about brand loyalty, nostalgia and the value of becoming part of a tradition.

Johna Burke reflects on an AI-driven conversation with Edward Bernays that raises a timely question for communicators: Are we measuring what we do, or the value and impact we actually create?

A look at 24 hours of business media coverage shows how quickly the AI conversation is moving beyond the technology itself to questions of business, infrastructure, security and trust.

CommPRO asked investor relations experts what the Paramount-Warner Bros. Discovery transaction can teach companies about managing shareholder expectations, uncertainty and valuation through a major deal.

Michael Levine examines what Novo Nordisk’s investor challenges reveal about the risks of overpromising and the lasting value of corporate credibility.

The publisher of the last remaining Amtrak magazine talks with Samir “Mr. Magazine™” Husni about the staying power of print, adapting to digital and keeping a publishing brand relevant for 23 years.

AJ Jones II shares his perspective on leadership, communications and the evolving role of reputation in the sports and entertainment industry.

Tom Madden takes a playful look at what the surprisingly organized world of ants might tell us about our increasingly AI-driven future.

As consumers grow increasingly skeptical of sustainability claims, brands face a new communications challenge: replacing vague promises with measurable progress, credible evidence and transparency that earns trust.

Ryan Barr of FINN Partners shares his perspective on why communications surrounding major media mergers must go beyond the financials to address audience expectations, brand loyalty and investor confidence.

The 2026 Mid-Atlantic MarCom Summit has announced its speakers and agenda, bringing together marketing, advertising and communications leaders in Washington, D.C., on Oct. 14.

New research from D S Simon Media shows why earned media is becoming increasingly important as communicators rethink visibility and discoverability in the age of AI.

This piece looks beyond impressions to explore why the seconds people actually spend with content may be a more meaningful measure of media value and performance.

The New York PR community came together at Sony Hall for a sold-out night celebrating outstanding work, industry leaders and the next generation of communications talent.

This second excerpt from Influencing Leaders explores what CEOs and senior leaders really need from trusted advisors: practical, focused and ethical counsel that helps move both the leader and the organization forward.

CommPRO brings communications leaders together during Climate Week NYC to talk candidly about reputation, sustainability and the growing challenge of building stakeholder trust.

In this Mr. Magazine™ interview, Emon Hassan shares how he brings the worlds of photography, film and print together in emonome Zine.

CommPRO explores how communicators can move beyond participation and engagement metrics to prove the real business value of loyalty programs.

Young communications professionals share what they’ve learned making the transition from the classroom to the workplace and offer practical advice for students preparing to enter the field.

Lauren Lawson-Zilai has built a career around purpose, people and showing up, bringing that same energy to her newest chapter as founder of Zeal Communications.