The U.S.–China framework deal over TikTok is a communications case study in global trust, tech diplomacy, and narrative control.

As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.

Your nonverbal cues at the table speak volumes about your credibility, confidence, and communication savvy.

CommPRO’s Year-End Planning Workshop will help agency and firm leaders strengthen financial performance, refine talent strategies, and enter 2026 prepared to thrive.

A journalism trailblazer’s lifetime of impact is recognized with one of PR’s highest honors.

Jimmy Kimmel Live returned in September and dominated YouTube with a 305% spike in unique viewers, proving that authentic content and smart timing can drive massive engagement.

YouTube, BBDO, and H-E-B reveal how creator collaborations and community-driven storytelling are transforming brand communication into a two-way, trust-based dialogue.

The IAB’s new CreatorFronts will give brands a direct line to creators shaping culture, authenticity, and influence in 2026.

DeMaurice Smith joins Michael Zeldin on That Said to share leadership lessons from his new book Turf Wars, drawing on his 14 years as head of the NFL Players Association and his career in law and public service.

Three CMOs laid out a blueprint for the next wave of marketing leadership defined by curiosity, connection, and courage in the age of AI and data disruption.

Donald Trump’s message discipline and directness offer lasting PR lessons for today’s communicators.

Bose shares how authentic, long-term creator partnerships built on passion, culture, and purpose redefine modern influencer marketing.

LEGO is stacking serious momentum on YouTube by leaning into Shorts and creator-driven content—and communicators should pay close attention.

As scrutiny shifts from DEI to ESG, communicators must rethink how they frame sustainability and shareholder strategy to maintain credibility and trust.

A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.

At ARF Creative Effectiveness 2025, Experian’s Nicole Dancel revealed how the brand’s creative strategy makes finance relatable by pairing influencer authenticity with data-driven storytelling.

Columbia College Chicago students are taking a stand, calling out censorship and hypocrisy in President Trump’s attacks on free speech.

Amazon’s Tiffany Pedersen revealed how brand purpose, employee advocacy, and AI are reshaping how companies attract both customers and talent.

Veteran reporters turned creators shared how Substack, YouTube, and podcasts are rewriting media trust and opportunity for communicators.

Wunderkind’s latest U.S. Tariffs Consumer Impact Survey reveals how price anxiety, AI, and transparency are redefining how Americans shop — and what communicators must do to keep trust and loyalty.