CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Arthur Solomon 9/29/25 Arthur Solomon 9/29/25

Israel Wins the War Yet Loses the Global PR Battle

Israel’s battlefield victories are overshadowed by global opinion losses, revealing a hard PR lesson for communicators.

CommPRO 9/29/25 CommPRO 9/29/25

Big Voices in Media and Marketing to Headline Mid-Atlantic MarCom Summit

The Mid-Atlantic MarCom Summit returns October 9 with a powerhouse speaker lineup.

Paul Kontonis 9/27/25 Paul Kontonis 9/27/25

Stagecraft vs Statecraft at the UN General Assembly

Trump’s 56-minute UN speech is a masterclass in presence under pressure and a cautionary tale about message discipline, facts, and logistics.

CommPRO 9/26/25 CommPRO 9/26/25

Budgets Grow While Brand Safety Falters in Influencer Marketing

Marketers are spending more on influencers, but brand safety gaps expose reputational risks communicators must address.

Tom Madden 9/26/25 Tom Madden 9/26/25

Enlightenment Powers PR and Creates Rainbows of Influence

Public relations thrives when credibility, crisis skills and colorfully shared insights capture attention.

CommPRO 9/25/25 CommPRO 9/25/25

3 Billion Reasons Marketers Need Instagram Reels View Data Back

With Instagram hitting 3 billion users, Tubular Labs’ move to restore Reels view counts gives marketers the missing link to real performance.

CommPRO 9/25/25 CommPRO 9/25/25

MrBeast’s Feastables Case Signals a Reckoning in Kids’ Advertising and Privacy

The watchdog’s ruling underscores new expectations for influencer-led brands and the kids’ media economy.

CoCreations 9/24/25 CoCreations 9/24/25

AI Leaders Split on Outcomes Versus Amplification

Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.

Peter Stanton 9/24/25 Peter Stanton 9/24/25

The Rise of the Regionals Challenges Global PR Dominance

Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.

CommPRO 9/23/25 CommPRO 9/23/25

Publishers Risk Losing Readers as Monetization Outpaces Personalization

The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.

CommPRO 9/23/25 CommPRO 9/23/25

Global Brands to Confront Climate Messaging During Climate Week

CommPRO 9/23/25 CommPRO 9/23/25

Big Tech’s H-1B Warnings Show the Risks of Panic Communication

Leaked memos show Google, Amazon, and Microsoft urging H-1B workers to rush home before new restrictions take effect.

CommPRO 9/22/25 CommPRO 9/22/25

Big Apple Awards Spotlight Innovation and Leadership in PR

The 2025 PRSA-NY Big Apple Awards delivered an inspiring night celebrating creativity, authenticity, and leadership across the communications industry.

CommPRO 9/22/25 CommPRO 9/22/25

Cracker Barrel’s Branding Fumble Fuels Shareholder Revolt

Cracker Barrel’s failed rebrand became fuel for an activist revolt, with Truescope data showing Fox News and Trump coverage drove the backlash narrative.

CommPRO 9/19/25 CommPRO 9/19/25

Reputation Is Everything as Stelters Spotlight PR’s Power to Shape Culture

The Stelters set the tone at PRSA-NY’s signature event, spotlighting reputation, creativity, and impact.

CommPRO 9/18/25 CommPRO 9/18/25

ABC Suspension of Jimmy Kimmel Signals New Risks for PR in Polarized Media

Jimmy Kimmel’s suspension by ABC reveals how political and corporate forces can swiftly silence voices, offering PR leaders urgent lessons in risk and reputation management.

Paul Kontonis 9/18/25 Paul Kontonis 9/18/25

YouTube Unveils AI Upgrades to Reshape Campaigns and Creator Partnerships

YouTube’s new AI tools could transform how marketers build campaigns, produce creative and optimize brand content.

CommPRO 9/17/25 CommPRO 9/17/25

Big Apple Awards 2025 Will Showcase a New Era of PR Leadership

The PR industry is preparing for the 2025 Big Apple Awards with top leaders set to take the stage.

CommPRO 9/16/25 CommPRO 9/16/25

Family Power and Local News Reinvention Signal Media’s Next Big Shift

Inside Eric Hoffman’s plan to scale a family publisher while a separate “Hoffmann” empire races to rebuild local news and demand better, more local stories.

CommPRO 9/15/25 CommPRO 9/15/25

Gilmore Girls Porch Reunion Outshines Golden Girls Tribute in Emmy Buzz

At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.