Discover how Kraft Heinz turned cultural quirks into 6.8B impressions—and why passion points may be your brand's most underutilized asset.

Public relations veteran Tom Madden shares how hard work—not luck—built his career, and why he remains committed to human creativity even as AI transforms the industry.

Coca-Cola and UMG are rewriting the rules of brand-artist collaboration with Real Thing Records and here’s what every communicator should take note of.

At the Cannes Lions Communications Town Hall, communications leaders made a powerful case for why AI must serve, not replace, human creativity, diversity, and authenticity in PR.

Communications leaders challenge the industry to go beyond performative allyship and commit to advancing equity through authentic storytelling, inclusion, and systemic change.

Marketing’s black box is finally being opened and AI is turning brand storytelling into a science, say top execs from Disney, Mars, and WndrCo.

Latino US Day at Cannes Lions 2025 calls on brands and communicators to embrace Latino culture not as a trend—but as the mainstream force shaping the global narrative.

Join Michael Zeldin as he speaks with Rossana D’Antonio about the personal tragedy that inspired her book 26 Seconds and her fight to improve airline safety and accountability.

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.

David Wolf’s new venture, Media Capital Ventures, reflects a growing shift toward integrated, small-scale media platforms that combine content, tech, and distribution.

The marketing edge in 2025 belongs to those who can prove impact, not buy attention.

This expert playbook reveals how companies can outmaneuver short seller attacks before they destroy value.

The public relations and public affairs community is mourning the loss of Bill Murray, Executive Vice President and National Director of Public Affairs at MikeWorldWide.

A thought experiment in media strategy through the lens of a 19th-century robber baron and 21st-century AI disruption.

New research from Tubular Labs reveals that longer-form videos are outperforming ultra-short clips across TikTok, YouTube, and Facebook—challenging everything you thought you knew about social video strategy.

The PRMuseum NextGen Awards honor the future of communications by connecting today’s boldest young talent with industry giants who broke barriers before them.

Join us as Dr. Rochelle Ford shares her vision for the future of communications, leadership lessons from her first year at Page, and how the profession is evolving in the age of AI.

Can a masterclass in crisis communication revive a fallen governor—and become the Democrats’ secret weapon against Trump?

Executives from Meta, Chanel, Publicis, Comcast, HUNTER and more will gather at Cannes Lions for a first-of-its-kind Town Hall redefining how the industry connects and collaborates.

This May 2025 PR rankings reveal a reshuffling of power as four first-time agencies break into the top 10, signaling a decentralization of the industry’s traditional strongholds.