CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agency Spotlight
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Business Ethics
- Business Leadership
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- Company Culture
- Conferences
- Corporate Communications
- Corporate Social Respo...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
- Future of Information
- Future of Innovation
- Global Advertising
- Global Women's Leaders...
- Government Communications
- Green & Cause Mark...
- HR Issues
Neutrality Does Not Build Trust
Black History Month invites communicators to move beyond reflection toward recalibration, recognizing that culture is not a risk to neutralize but strategic intelligence that shapes trust, credibility, and competitive advantage.
Writing for Humans, Algorithms, and LLMs at the Same Time
As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.
Algorithms That Erase Our Stories
As algorithms increasingly shape what is seen, shared, and remembered, communicators are confronting a critical question about whose stories are being surfaced and whose are quietly erased.
Fighting Efforts to Erase Black History and Telling the Whole Story
As efforts to rewrite or remove parts of America’s past intensify, communicators are being challenged to defend historical truth, preserve context, and ensure the full story of Black history continues to be told.
Framing Brand Safety for the AI Age Around Protect, Detect & Correct
As trust in digital content erodes under the weight of fraud, misinformation and AI-driven deception, this piece argues that communicators must rethink brand safety through a practical Protect, Detect and Correct framework that turns an overwhelming problem into one leaders can actually address.
Is PRCA’s PR Redefine a Necessary Update or a Solution in Search of a Problem?
As the PRCA reopens the debate over how public relations should be defined, the industry is left asking whether this is a timely evolution of the profession or an unnecessary reinvention of something that already works.
Rev. Jesse Jackson’s Legacy and Three Lessons for Business Communication Leaders
Rev. Jesse L. Jackson’s life and leadership offer a powerful reminder to today’s business communication leaders that words matter most when they are rooted in fairness, used with purpose, and tied to real action.
AI and the New Mandate for Corporate Communications Leaders in 2026
As Applied Artificial Intelligence moves from hype to enterprise reality, corporate communications leaders are at a pivotal moment to either define how AI strengthens relevance, governance, and employee trust or risk having those decisions made for them elsewhere.
National Bar Association President Ashley Upkins reflects on the Legacy of Rev. Jesse L. Jackson, Sr.
As leaders across law, civil rights, and communications reflect on the passing of Rev. Jesse L. Jackson, Sr., National Bar Association President Ashley L. Upkins honors a legacy that reshaped American civic life and set an enduring standard for leadership rooted in courage, credibility, and action.
Closing the Gap on Activism Risk Through Investor Intelligence
As shareholder activism grows more sophisticated and costly, investor intelligence has become a critical early-warning system, giving IR teams the visibility they need to detect emerging threats sooner, prepare leadership more effectively, and protect long-term corporate value.
Greg Kihlström— A Capitol Communicator Profile
A Capitol Communicator profile spotlights Greg Kihlström, creator of The Agile Brand Guide and award-winning Agile Brand podcast, whose prolific work and entrepreneurial drive continue to shape the future of marketing technology and customer experience across the Mid-Atlantic and beyond.
Why Valentine’s Candy Storytelling Still Works
For Valentine’s Day, chocolate steals the spotlight, with artisan and luxury brands using mood, craft and storytelling to turn a simple indulgence into something that feels personal, playful and a little irresistible.
Leadership Lessons on Trust When Credibility Is Harder to Earn
As public trust continues to erode and leaders operate under constant scrutiny, the challenge of communicating with credibility has never been more complex or more important. For today’s communicators, trust is not assumed. It is built slowly, tested often, and can disappear in a single news cycle.
Public Relations Tactics That Can Help Brands Win Olympic Gold
As the 2026 Winter Olympics approach, this op-ed examines how brands can prepare for scrutiny, manage risk, and use smart public relations to stand out on one of the world’s most visible stages.
Why Super Bowl 2026 Feels Like a Turning Point for AI Advertising
As AI reshapes how Super Bowl advertising is built, bought, and measured, Super Bowl 2026 marks a clear shift from experimentation to expectation for brands under the brightest spotlight.
Turning Down the Volume on a Communication Myth
This piece challenges the long-held assumption that great communicators must be the loudest voices in the room, making the case that listening, reflection and quiet judgment are often the real strengths behind trust-building and reputation management.
CES Lessons That Make You Think Ahead to Next Year
As CES continues to grow louder and more competitive, the brands and PR teams that break through are the ones that start planning far earlier than the show floor suggests, treating CES not as a moment, but as a year-round storytelling opportunity.
Dominic K. Hawkins II of the NAACP — A Capitol Communicator Profile
A Capitol Communicator profile of Dominic K. Hawkins II, vice president of communications at the NAACP, on leading with clarity, purpose and impact at the intersection of advocacy and public affairs.
PR and Marketing Lessons From the Super Bowl
As the Super Bowl approaches, this op-ed looks beyond the spectacle to explore what the game continues to reveal about attention, risk, and return for today’s PR and marketing leaders.
What Your Posture Says About Your Presence as a Communicator
In high-visibility meetings, media moments, and virtual rooms, how communicators carry themselves can influence credibility and leadership presence as much as the message itself.

