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Abigail Spanberger Shows How Real Leadership Sounds When the Script Falls Away
A single unscripted exchange turned Abigail Spanberger’s victory speech into a master class in authentic leadership—one every communicator should study.
Media Intelligence Pioneer John Croll Redefines the Future of Communications Insight
John Croll shares lessons for communicators on transforming data into strategic foresight and leadership advantage.
Content Authentication is Key To Trust in the AI Age
As AI blurs the lines between truth and fabrication, communications leaders rally around authentication as the future of credibility.
Why Zohran Mamdani’s Win Could Reshape American Politics and Public Relations
The socialist mayor-elect’s victory in New York City signals deep political fractures—and vital lessons for communicators navigating polarization.
Millions March in ‘No King’s Day’ Protests Across the Nation
Seven million Americans united on Oct. 18 to denounce Trump’s authoritarian policies. What communicators should note: sustained storytelling and voter engagement will define what happens next.
How Candy Giants Conquered Halloween Through Storytelling, Strategy and Screen Time
Turns out, analyzing candy brands is a lot like eating chocolate—you tell yourself it’s research, but really, it’s pure joy.
When Boards Forget Who They Work For and Why Communicators Hold the Mirror
A witty look at corporate governance that reveals how communicators can bridge the gap between management, boards, and shareholders.
TikTok’s U.S.–China Deal Redefines Global Trust and Messaging in the Age of Algorithmic Power
The U.S.–China framework deal over TikTok is a communications case study in global trust, tech diplomacy, and narrative control.
What Every Communicator Should Know Before Their Next Business Dinner
Your nonverbal cues at the table speak volumes about your credibility, confidence, and communication savvy.
Creator Voices Are Rewriting the Rules of Brand Communication
YouTube, BBDO, and H-E-B reveal how creator collaborations and community-driven storytelling are transforming brand communication into a two-way, trust-based dialogue.
CMOs Warn Marketers to Stop Chasing Trends and Start Mastering Adaptability
Three CMOs laid out a blueprint for the next wave of marketing leadership defined by curiosity, connection, and courage in the age of AI and data disruption.
What Communicators Can Learn From Trump’s Media Mastery
Donald Trump’s message discipline and directness offer lasting PR lessons for today’s communicators.
How Bose Turns Authentic Creator Partnerships Into Brand Power
Bose shares how authentic, long-term creator partnerships built on passion, culture, and purpose redefine modern influencer marketing.
Communicate sustainability measures to investors without ESG
As scrutiny shifts from DEI to ESG, communicators must rethink how they frame sustainability and shareholder strategy to maintain credibility and trust.
Experian’s Human Touch Turns Credit Into Connection for a New Financial Generation
At ARF Creative Effectiveness 2025, Experian’s Nicole Dancel revealed how the brand’s creative strategy makes finance relatable by pairing influencer authenticity with data-driven storytelling.
Amazon’s Tiffany Pedersen Says Employer Brand Is Now the Heartbeat of Corporate Reputation
Amazon’s Tiffany Pedersen revealed how brand purpose, employee advocacy, and AI are reshaping how companies attract both customers and talent.
Independent Journalists Redefine Media Power through Creator Platforms
Veteran reporters turned creators shared how Substack, YouTube, and podcasts are rewriting media trust and opportunity for communicators.
Brands Win When Everyone Is Seen and Heard in the Story
SeeHer’s Advertising Week event proved inclusive storytelling is more than moral — it’s measurable. Here’s what communicators must learn from the brands leading the charge.
Chuck Todd Calls for a Local News Reboot to Restore Trust in Media
Chuck Todd laid out his vision for rebuilding trust in journalism—by reinventing local news as a business built around service, sports, and community.
Marketers Embrace AI’s Promise While Confronting Its Trust Problem
At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

