Cracker Barrel’s logo reversal proves once again that ignoring your audience can turn branding into a full-blown crisis.

Carmella Glover breaks down why communications must reflect the world it serves and what happens when it doesn’t.

In a revealing interview, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.

The emotional engine of workplace loyalty still runs strong when leaders lead with heart.

Sonia Diaz explains how mentorship, multicultural campaigns and cultural connection are reshaping public relations.

In an interview with Samir “Mr. Magazine” Husni, TIME’s Editor-in-Chief shares lessons on AI, print, social media, and the enduring power of the TIME brand.

As extremist groups gain ground and media suppression intensifies, communicators must brace for direct attacks on their freedom to operate.

Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.

As Trump sidelines the national press, experts urge local reporters to step up and inform democracy.

An insider’s take on how politics in performance art harms audiences and offers a lesson for PR pros.

A mobile-first content revolution is underway, and communicators can’t afford to ignore it.

Rushed expectations and unrealistic timelines are PR’s silent killer—here’s how to fix that.

Howard Homonoff’s analysis of the Skydance-Paramount deal offers a roadmap for what’s next—and what’s at stake—for communicators in a politicized media age.

Public relations is finally shedding its reputation problem by proving its measurable impact with data-driven results.

CommPRO’s Fay Shapiro joins Sherry Goldman to explore how technology and community are reshaping public relations from the inside out.

Activist pressure isn’t slowing down, and Scorpio says corporate leaders better get proactive fast.

Molson Coors CMO Sofia Colucci shares the real story behind beer commercials, bold brand moves, and building a career from brake pads to Super Bowl ads.

Creative powerhouse Kenny Gravillis opens up at Cannes about the magic behind iconic film posters and why human creativity still leads in the age of AI.

As investor priorities shift, companies must embed sustainability into their core growth strategies or risk being left behind.

HUNTER’s Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.