CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agency Spotlight
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Business Ethics
- Business Leadership
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- Company Culture
- Conferences
- Corporate Communications
- Corporate Social Respo...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
- Future of Information
- Future of Innovation
- Global Advertising
- Global Women's Leaders...
- Government Communications
- Green & Cause Mark...
- HR Issues
TIME’s Sam Jacobs Pushes Media Forward While Protecting Its Legacy
In an interview with Samir “Mr. Magazine” Husni, TIME’s Editor-in-Chief shares lessons on AI, print, social media, and the enduring power of the TIME brand.
When Rhetoric Turns Radical and PR Firms Become the Next Political Target
As extremist groups gain ground and media suppression intensifies, communicators must brace for direct attacks on their freedom to operate.
Why Traditional Media Can’t Compete With the Swift Rise of Digital Giants
Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.
Local Reporters Urged to Fill the National Accountability Gap
As Trump sidelines the national press, experts urge local reporters to step up and inform democracy.
When Politics Upstages the Show the Audience Loses
An insider’s take on how politics in performance art harms audiences and offers a lesson for PR pros.
Vertical Dramas Are Booming and Most of the Industry Is Missing It
A mobile-first content revolution is underway, and communicators can’t afford to ignore it.
In PR, Impatience Is the Enemy
Rushed expectations and unrealistic timelines are PR’s silent killer—here’s how to fix that.
Skydance’s Paramount Takeover Triggers Ideological Reckoning for Media Communicators
Howard Homonoff’s analysis of the Skydance-Paramount deal offers a roadmap for what’s next—and what’s at stake—for communicators in a politicized media age.
Can PR Prove Its Worth as Clients Demand ROI and Agencies Deliver the Data?
Public relations is finally shedding its reputation problem by proving its measurable impact with data-driven results.
AI, Authenticity and the Future of PR Are Colliding Faster Than You Think
CommPRO’s Fay Shapiro joins Sherry Goldman to explore how technology and community are reshaping public relations from the inside out.
Dan Scorpio Says Activist Investors Are Just Getting Started in 2025
Activist pressure isn’t slowing down, and Scorpio says corporate leaders better get proactive fast.
Sofia Colucci Brings Beer, Bold Ideas, and Honest Career Advice
Molson Coors CMO Sofia Colucci shares the real story behind beer commercials, bold brand moves, and building a career from brake pads to Super Bowl ads.
Kenny Gravillis Turns Movie Posters Into Cultural Landmarks
Creative powerhouse Kenny Gravillis opens up at Cannes about the magic behind iconic film posters and why human creativity still leads in the age of AI.
Sustainability Messaging Must Evolve or Risk Losing Investors
As investor priorities shift, companies must embed sustainability into their core growth strategies or risk being left behind.
Gigi García Russo Says GEO Is Reshaping Earned Media in the Age of AI
HUNTER’s Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.
Colbert’s Exit Signals the End of Late Night as a Broadcast Powerhouse
Even as CBS ends The Late Show with Stephen Colbert, data shows his legacy—and lessons for communicators—extend far beyond late night.
Why Burnout Is Getting Worse This Summer Despite All the Talk About Mental Health
As job insecurity and empathy gaps rise, communications leader Melissa Rieger offers new strategies to counter a troubling summer surge in employee burnout.
Why the Future of PR Looks More Like Investor Relations
Renée Soto of REEVEMARK makes the case for stakeholder trust as the new bottom line, blending IR discipline with PR storytelling in today’s interconnected world.
Marketers, Meet the New Internet Business Model
Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.
PR Is No Longer Enough If You’re Not Thinking Like Investor Relations
As stakeholder expectations evolve, top communicators reveal why PR must adopt investor relations strategies to stay credible, clear and connected.

