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How Candy Giants Conquered Halloween Through Storytelling, Strategy and Screen Time
Turns out, analyzing candy brands is a lot like eating chocolate—you tell yourself it’s research, but really, it’s pure joy.
Why Traditional Media Can’t Compete With the Swift Rise of Digital Giants
Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.
Vertical Dramas Are Booming and Most of the Industry Is Missing It
A mobile-first content revolution is underway, and communicators can’t afford to ignore it.
Howard Stern’s Fade from Influence Is Proving Legacy Media No Longer Commands Attention
As SiriusXM prepares to part ways with Howard Stern, marketing communicators must reassess how they define media influence.
Why Short Videos Might Be Killing Your Engagement Strategy
New research from Tubular Labs reveals that longer-form videos are outperforming ultra-short clips across TikTok, YouTube, and Facebook—challenging everything you thought you knew about social video strategy.
March Mayhem Creates Impressive Month For TV News Views
News audiences surged in March as YouTube and Facebook viewers turned to longer, policy-driven videos from CNN, CBS, and others—while Fox News rode Elon Musk and viral moments to massive gains.
YouTube Shorts Views Are About To Surge—Here’s What That Actually Means
YouTube is changing how it counts Shorts views, triggering massive spikes in numbers that communicators need to understand—and leverage—strategically.
Exploring Social Video Trends with Insights to Enhance Communicators' Strategies
For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.
The Power of Social Video in Shaping Viewership Trends
The data reveals a vibrant start to 2024 for Hollywood, with significant month-over-month watch time and unique audience increases for Paramount, Walt Disney Co., and Comcast on Facebook and YouTube.