This op-ed examines a real-time political case study to highlight how early decisions, messaging choices and timing missteps can quickly turn a new administration’s first day into a lesson in what not to do in public relations.

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

We explore how the Venezuela raid offers a powerful lesson for communicators on why crisis communication must be guided by clear strategy, not just well-executed tactics.

As 2026 approaches, a wave of political, economic and global developments is set to shape the narratives communicators will need to follow and interpret in the year ahead.

This year’s whirlwind of political, global and technological shifts has reshaped the media environment and challenged communicators to make sense of rapidly changing narratives.

The unexpected White House meeting between Zohran Mamdani and President Trump offers a revealing case study in political optics and strategic communication.

A bipartisan vote to release the Epstein files may look decisive, but the road to full disclosure is far from certain and packed with PR lessons.

Leaked memos show Google, Amazon, and Microsoft urging H-1B workers to rush home before new restrictions take effect.

Cracker Barrel’s failed rebrand became fuel for an activist revolt, with Truescope data showing Fox News and Trump coverage drove the backlash narrative.

A look at the biggest PR disasters in corporate and political history reveals how dishonesty and mismanagement turned crises into full-blown catastrophes.

We’re talking about former President Donald Trump and his looming indictment by the Manhattan District Attorney’s Office. Only Trump could turn things upside down and want to have a perp walk!

The word “trivial” has become an important  much used adjective by cable news hosts when the subject concerns former President Donald Trump’s alleged hush money payment to adult film actress Stormy Daniels.