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Trump’s Crisis Playbook Shows Why Blame Shifting Always Fails
A fresh look at Trump’s Epstein response shows how panic-driven PR backfires every time.
Big Tech’s H-1B Warnings Show the Risks of Panic Communication
Leaked memos show Google, Amazon, and Microsoft urging H-1B workers to rush home before new restrictions take effect.
Cracker Barrel’s Branding Fumble Fuels Shareholder Revolt
Cracker Barrel’s failed rebrand became fuel for an activist revolt, with Truescope data showing Fox News and Trump coverage drove the backlash narrative.
ABC Suspension of Jimmy Kimmel Signals New Risks for PR in Polarized Media
Jimmy Kimmel’s suspension by ABC reveals how political and corporate forces can swiftly silence voices, offering PR leaders urgent lessons in risk and reputation management.
Mainstream Media Narratives Are Branding Democrats as Extreme and Republicans as Normal
Arthur Solomon argues that decades of media framing have helped the GOP while leaving Democrats struggling to define themselves — a lesson in narrative control every communicator must grasp.
PR’s Future Lies in Crisis, Creativity and Global Growth
Crisis management, globalism, and strategic partnerships continue to define the evolving power of PR.
Trump’s Department of War Rebrand Signals America’s New Era of Aggression
Trump’s rebrand of the Pentagon challenges Roosevelt’s wisdom and raises global risks.
Katrina at 20 Exposes the Cost of Failed Crisis Leadership Once Again
The lessons of Hurricane Katrina remain urgent as government missteps in Texas floods show how failed crisis leadership destroys trust and costs lives.
Trump’s Epstein Cover-Up Strategy Is Failing Because His Base Finally Cares
Trump’s once-loyal base is turning on him over the Epstein scandal, and his crisis playbook isn’t working.
CBS Fired Colbert and Created a Crisis It Should Have Seen Coming
A legendary network’s own decision-making turned Stephen Colbert’s firing into a textbook PR blunder.
Cuomo’s Defeat Exposes the Democrats’ PR Failure
Andrew Cuomo’s stunning primary loss to Zohran Mamdani reveals not just a political shake-up, but a communications crisis for a Democratic Party struggling to connect with modern voters.
How to Outsmart a Short Seller Before They Wreck Your Company
As short seller activism becomes more aggressive, top legal, IR, and comms experts share how to build an unshakable defense before the attack lands.
Silence Wins PR Crises Every Time and Trump’s Team Proved It the Hard Way
Discover why staying silent in a PR crisis is the ultimate power move—and how Trump’s team turned a blunder into a media firestorm.
How a Signal Chat and a Botched Response Shattered U.S. Credibility
A stunning breakdown in crisis communications among America’s top security officials exposed war plans, undermined global trust, and revealed a government in denial.
PR Masters Series Episode #96 - Helio Fred Garcia
In this episode of the PR Masters Podcast, host Art Stevens interviews Helio Fred Garcia, a renowned public relations expert with experience in crisis management, reputation building, and ethical communications.
The Jeffrey Epstein Scandal Brings Down Entertainment Publicist Peggy Siegal
In 2024, the entertainment industry continues to distance itself from Peggy Siegal as her past ties to Jeffrey Epstein persist in tarnishing her reputation, with major studios cutting professional ties and raising questions about the long-term impact of such associations on a PR career.
Los Angeles Wildfires Destroy Homes and Lives but the City's Resilience Will Inspire You
Amidst the devastating wildfires, Los Angeles is showing the world its unbreakable spirit as communities unite to rebuild and support each other.
With Criminal Charges Dropped, Is Jussie Smollett’s Career Permanently Damaged?
Updates on Smollett's legal situation, revealing the Illinois Supreme Court's recent decision to overturn his conviction, while underscoring the enduring damage to his public image and career.
Why Defense Actions Are Condemned While Aggressors Escape Blame in Today’s Upside Down World
Prepare to challenge everything you thought you knew about global conflicts and media coverage!

