The marketing edge in 2025 belongs to those who can prove impact, not buy attention.

This expert playbook reveals how companies can outmaneuver short seller attacks before they destroy value.

The public relations and public affairs community is mourning the loss of Bill Murray, Executive Vice President and National Director of Public Affairs at MikeWorldWide.

A thought experiment in media strategy through the lens of a 19th-century robber baron and 21st-century AI disruption.

New research from Tubular Labs reveals that longer-form videos are outperforming ultra-short clips across TikTok, YouTube, and Facebook—challenging everything you thought you knew about social video strategy.

The PRMuseum NextGen Awards honor the future of communications by connecting today’s boldest young talent with industry giants who broke barriers before them.

Join us as Dr. Rochelle Ford shares her vision for the future of communications, leadership lessons from her first year at Page, and how the profession is evolving in the age of AI.

Can a masterclass in crisis communication revive a fallen governor—and become the Democrats’ secret weapon against Trump?

Executives from Meta, Chanel, Publicis, Comcast, HUNTER and more will gather at Cannes Lions for a first-of-its-kind Town Hall redefining how the industry connects and collaborates.

This May 2025 PR rankings reveal a reshuffling of power as four first-time agencies break into the top 10, signaling a decentralization of the industry’s traditional strongholds.

As short seller activism becomes more aggressive, top legal, IR, and comms experts share how to build an unshakable defense before the attack lands.

As creators take center stage, the real power—and job growth—is happening just off-camera, where communicators are redefining what it means to lead in the digital age.

Hey flesh copywriters: ya got a backup plan?

Communications leaders agree—AI isn’t just arriving, it’s already rewriting the rules.

Discover the evolving pulse of PR and marketing in the trends emerging from this year’s PRSA Big Apple Awards submissions.

On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

Executives at FINN Partners say AI is moving from experimental to essential as clients adopt it for strategic planning and campaign execution.

A scathing look at how President Trump’s pardons are reshaping power, privilege, and punishment in America.

With barely overlapping TikTok audiences, e.l.f. Beauty’s Rhode acquisition is a textbook communications coup for expanding reach, boosting earned media, and igniting culture.

AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.