Discover the Hottest PR Trends Shaping the 2025 Big Apple Awards
The Public Relations Society of America's prestigious Big Apple Awards continue to highlight evolving strategies and priorities in public relations and marketing. This year's submissions offer insights into emerging trends and key focus areas within the industry.
The category receiving the highest engagement this year is Marketing Consumer Products & Services, underscoring a robust interest in connecting with consumers through innovative, integrated campaigns. Events & Observances and Media Relations categories closely follow, demonstrating the industry's ongoing dedication to utilizing events and media effectively for brand storytelling.
Influencer-driven strategies remain prominent, with the Best Use of Spokesperson/Influencer category ranking among the top submissions. This reflects a continued appreciation for influencers' ability to engage targeted audiences and amplify brand messaging.
Notably, Reputation/Brand Management & Brand Engagement in the business sector shows significant activity, highlighting corporate efforts around transparency and authenticity. Consumer-oriented sectors, especially Food & Beverage, are also highly competitive, indicating sustained consumer interest and ongoing industry innovation.
Cross-platform media relations strategies are prevalent, reinforcing the importance brands place on consistent messaging across multiple channels for maximum impact.
The 2025 Big Apple Awards judging panel features seasoned professionals from diverse sectors within public relations, marketing, and communications. Many judges possess extensive industry experience exceeding 16 years, ensuring informed and insightful evaluations.
Winners will be celebrated at the awards gala scheduled for Sept. 18 at Sony Hall in New York City. Tickets will be available soon. The gala is a significant networking opportunity, bringing together industry leaders to recognize outstanding achievements in communications.
For public relations and communications professionals, these trends provide strategic guidance, highlighting the ongoing evolution toward integrated, influencer-driven and authenticity-focused approaches.
