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Communications Leaders Push for Truth and Accountability in Storytelling
A candid CommPRO Town Hall in New York challenged executives to move beyond greenwashing, embrace transparency, and anchor messaging in material action.
Why Every Public Company Should Have a Plan for Engaging With an Activist Investor
A roadmap for boards and executives to avoid costly mistakes when facing activist investors.
Truth Is the Only Foundation for Climate Storytelling
Senior communicators made clear that honest storytelling is the only path to overcoming climate fatigue and building trust.
Audience First Storytelling Is the Cure for Communication Fatigue
Kenvue’s Aman Singh told communicators at Climate Week, to lean into fatigue and prioritize audiences over perfection
Simplicity in Messaging Cuts Through Fatigue
At Climate Week, Allison Worldwide’s Whitney Dailey urged communicators to ground sustainability stories in everyday life.
Stagecraft vs Statecraft at the UN General Assembly
Trump’s 56-minute UN speech is a masterclass in presence under pressure and a cautionary tale about message discipline, facts, and logistics.
Enlightenment Powers PR and Creates Rainbows of Influence
Public relations thrives when credibility, crisis skills and colorfully shared insights capture attention.
The Rise of the Regionals Challenges Global PR Dominance
Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.
YouTube Unveils AI Upgrades to Reshape Campaigns and Creator Partnerships
YouTube’s new AI tools could transform how marketers build campaigns, produce creative and optimize brand content.
Family Power and Local News Reinvention Signal Media’s Next Big Shift
Inside Eric Hoffman’s plan to scale a family publisher while a separate “Hoffmann” empire races to rebuild local news and demand better, more local stories.
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.
PR’s Future Lies in Crisis, Creativity and Global Growth
Crisis management, globalism, and strategic partnerships continue to define the evolving power of PR.
Why Michael Levy Is Betting on Print-Only in a Digital-First World
Summit Journal’s return under Michael Levy reveals why the future of premium storytelling might just be printed.
Six Habits That Separate Compelling Communicators From Everyone Else
Learn six field-tested strategies that turn competent communication into compelling leadership.
I Was Punched Into PR and Never Looked Back
A street-level shock launched this PR veteran into a lifetime of persuasive storytelling, with lessons communicators still need to hear today.
Communicators Must Act as Trust in Digital Content Erodes Toward Zero
Authentication technologies like digital watermarking are fast becoming a necessity, not a luxury.
Gen Z Messaging Mastered by Copywriter Who Writes Like a Real Person
In this episode of Explain it to a Teenager, Weber Shandwick copywriter Lauren King reveals how she makes brand content resonate by sounding real, not rehearsed.
Print Devotion Fuels Two Ad-Free Magazines Readers Keep For Years
Publisher Michael McCormick reveals how his ad-free magazines, Quiltfolk and homecooked, prove print still thrives when storytelling, craft, and community drive the business model.
Katrina at 20 Exposes the Cost of Failed Crisis Leadership Once Again
The lessons of Hurricane Katrina remain urgent as government missteps in Texas floods show how failed crisis leadership destroys trust and costs lives.
Every Public Company Must Regularly Assess Vulnerabilities to Activist Investor Threats
Many companies remain dangerously unprepared for activist investors despite years of warnings and guidance.

