CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Archive

Beyond the Deal: The Communications Imperative for Paramount and Warner Bros. Discovery

Ryan Barr of FINN Partners shares his perspective on why communications surrounding major media mergers must go beyond the financials to address audience expectations, brand loyalty and investor confidence.

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Shareholder Activism Moves to a Year Round Reality as Campaigns Grow More Strategic and Relentless

CommPRO spoke with Dan Scorpio, Senior Managing Director in M&A and Activism, Strategic Communications at FTI Consulting, whose sharp perspective on shareholder activism makes clear that companies are now operating in a constant, high-stakes environment where preparation and strategic communications can no longer be reactive.

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