Data reveals why Avatar’s loyalists roar online while the wider social web stays surprisingly quiet before the franchise’s next mega-release.

At CommPRO’s Communications Week Town Hall, Easterseals’ Paula Moore urged communicators to slow down, think critically, and bring humanity back into how we use AI.

John Croll shares lessons for communicators on transforming data into strategic foresight and leadership advantage.

Acast’s 2025 Podcast Pulse report reveals that podcasts now rival — and often outperform — traditional media in attention, trust, and brand influence.

The U.S.–China framework deal over TikTok is a communications case study in global trust, tech diplomacy, and narrative control.

YouTube, BBDO, and H-E-B reveal how creator collaborations and community-driven storytelling are transforming brand communication into a two-way, trust-based dialogue.

The IAB’s new CreatorFronts will give brands a direct line to creators shaping culture, authenticity, and influence in 2026.

At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.

Crisis management, globalism, and strategic partnerships continue to define the evolving power of PR.

The FAJA 2025 Consumer Insights Report exposes the game-changing trends in shopping behavior, revealing why brands that ignore personalization, AI-driven marketing, and strategic pricing are destined to lose.

Celebrate Thanksgiving with CommPRO as we reflect on a year of innovation, collaboration, and the community that drives the communications industry forward!

Working as a copywriter requires a diverse set of skills. You need to be able to write compelling copy that sells while also having strong research, editing, and project management abilities.

In-and-out lists are definitely in for 2024, but what else is “in” for this year in the world of social media, marketing, and communications?

By harnessing the capabilities of AI, companies can streamline their content creation processes. They get to enhance efficiency and deliver impactful messaging to their target audience.

Prepare to embrace a revolution that will redefine the industry's approach to staying ahead of the curve and driving success!

In today's market, B2B companies need to do more than provide quality products and services.

LinkedIn is a professional social media platform that provides a valuable opportunity for businesses to reach and engage with potential customers.

When you think of artificial intelligence, do you hope it will make your life easier, or do you worry it will someday take your job?