Working as a copywriter requires a diverse set of skills. You need to be able to write compelling copy that sells while also having strong research, editing, and project management abilities.

In-and-out lists are definitely in for 2024, but what else is “in” for this year in the world of social media, marketing, and communications?

By harnessing the capabilities of AI, companies can streamline their content creation processes. They get to enhance efficiency and deliver impactful messaging to their target audience.

Prepare to embrace a revolution that will redefine the industry's approach to staying ahead of the curve and driving success!

In today's market, B2B companies need to do more than provide quality products and services.

LinkedIn is a professional social media platform that provides a valuable opportunity for businesses to reach and engage with potential customers.

When you think of artificial intelligence, do you hope it will make your life easier, or do you worry it will someday take your job?

Digital technology is constantly evolving and changing and as it does, it affects how we craft our business communications.  Keep your eye on these five content trends that affect your PR and marketing strategy:

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018  has analytics top of the list.While measurement has long been a vital part of marketing, it hasn't always been part of the required PR resume. That's changing. In a recent post PR News stated:

"Data analytics and insights will be more valuable on your resume than "people skills" or great writing."