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The New Economics of Advertising, Key Findings From XR’s State of Pay
XR’s latest State of Pay report shows how the advertising industry has settled into a new post-pandemic reality, with fewer productions, higher guaranteed talent pay, and creators and celebrities now central to how brands build and scale campaigns.
New Ruder Finn Survey Shows Consumers Want Brands to Listen But Don’t Expect Them to Agree
Ruder Finn has unveiled new survey findings showing how active listening can help companies better engage consumers in a fragmented world.

